Episode 028 - Patrick Millegan On New Customer Accounts

In this episode of the Liquid Weekly Podcast, host Karl Meisterheim and co-host Taylor Page welcome Patrick Millegan from Shopify to discuss the new customer accounts feature. They explore Patrick's journey to Shopify, the evolution of customer accounts, and the importance of user experience and branding. The conversation delves into the challenges and opportunities presented by the new system, including the balance between functionality and design, and the launch partner program aimed at enhancing the Shopify ecosystem. In this conversation, Patrick Millegan discusses the evolving landscape of e-commerce, particularly focusing on Shopify's new customer accounts and the technical challenges involved in their development. He emphasizes the importance of early adopters in the e-commerce space and the need for extensibility and customization in Shopify's offerings. The discussion also touches on the future of classic customer accounts, the vision for Shopify in 2025, and the role of community feedback in shaping product development. *Timestamps* 00:00 The Evolution of Customer Accounts 10:01 Insights Behind New Customer Accounts 17:58 Gains and Losses with New Customer Accounts 20:50 Navigating Customer Account Experiences 27:40 Branding and Customization Challenges 33:47 Launch Partner Program Insights 39:52 Technical Considerations in New Customer Accounts 51:17 Future of Classic Accounts 51:40 The Future of Customer Accounts 53:18 Checkout Extensibility and Theme Evolution 58:24 Building for Scale and Performance 01:00:32 Personal Insights and Picks of the Week 01:08:49 Changelog Updates and Community Engagement 01:11:56 LW Podcast Outro.mp4 *Resources* Developer documentation https://shopify.dev/docs/apps/build/customer-accounts Deciding where to place extensions https://shopify.dev/docs/apps/build/customer-accounts/extension-placement UX best practices https://shopify.dev/docs/apps/build/customer-accounts/ux Customer Accounts Extensibility Overview Video from Shopify's Winter 2024 Edition https://www.shopify.com/editions/winter2024/video/customer-accounts-ui-extensions Past Product Launch Posts New Customer Accounts V1 Launch Post (Feb 23') https://x.com/pmillegan/status/1624440087982510081 Customer account api for headless/hydrogen stores launch blog post (June 23') https://www.shopify.com/partners/blog/introducing-customer-account-api-for-headless-stores Customer Account Extensiblity Dev Preview Launch Post (Dec 23') https://x.com/pmillegan/status/1732062590824820951 Dev Features and Extensibility GA announcement Launch Post (june 24') https://x.com/pmillegan/status/1805281782972985502 Patrick on X https://x.com/pmillegan/status/1624440087982510081 Discount Codes! Click this one if you like Taylor https://keapathletics.com/discount/editions2024 Click this one if you prefer Karl https://keapathletics.com/discount/unite2019