Episode 03 - Live Video Fear and Gear with Ian Anderson Gray

The need for live video is both undeniable and inevitable and every business owner recognizes it. However, going out there and doing it yourself for your business is also a daunting task. When you are not used to the spotlight, doing live video can be frightening. Part of the reason why it can cause fear for the newbie is the lack of knowledge as to what kind of content to feature, what equipment to use, and how to go about the process competently. Consequently, arming yourself with the right knowledge, skills, and gear can make you more confident doing live video. Ian Anderson Gray is a multi-talented individual who is an expert in anything and everything live video. He founded Seriously Social, a social media-focused business that focuses on live video and productivity tools for businesses of all sizes. Ian works with clients worldwide as a consultant. He is an in-demand international speaker at conferences in the US, UK, Czech Republic, Ireland, Poland, and more. At Select Performers, he is also partner and co-founder, utilizing his 10 years of experience to help people, organizations, and charities achieve online visibility and impact.  In this Episode: How Ian started and trained as a professional singer and went into the web development business with his father in the UK How the blog he created turned the tables around and launched his social media business How Seriously Social opened opportunities for consultation as people sought his expertise and training How creating content that's empathetic and easy to understand for your audience results in greater impact Different kinds of fear in relation to live video and how to overcome them How to generate content for blogs and live videos The essentials to prepare for live broadcasting How different types of businesses can take advantage of live video The impostor syndrome, how to overcome it, and still go live How to overcome your fear using a test run on Facebook, posing a challenge, or joining a group Some of the differences between OBS studio and Wirecast