PODCAST · business
The Digital Slice
by Brad Friedman
The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
Episodes
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Episode 250 - You Paid for the Lead. Then You Sent It to Voicemail
Hate talking to bots? Today's AI receptionists might change your mind. Your marketing gets the phone ringing. What happens when no one answers? A missed call can become a missed customer, and voicemail rarely makes a great first impression. Join Brad Friedman and Gene Sigalov as they discuss...
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Episode 249 - Your Website Gets Traffic. Why Isn't the Phone Ringing?
A website can attract traffic and still leave potential customers with no reason to call. Join Brad Friedman and Amber Goetz as they discuss website copy, practical SEO, AI search, and the reports that reveal what is actually generating leads so you can make better decisions about your marketing....
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Episode 248 - How PR Shapes What AI Says About Your Brand
PR is no longer just about media coverage, it's shaping what AI says about your business. AI search is changing how customers discover, evaluate, and trust brands long before they click a link or visit a website. Join Brad Friedman and Jackson Wightman as they explore the intersection of public...
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Episode 247 - AI Is Replacing SEO: Here's What Small Businesses Must Do
Your customers are changing how they search, and getting clicks may no longer be the best measure of whether your business is being found. Join Brad Friedman and Karl-Gustav Kallasmaa as they explore how AI is reshaping search engine optimization, what makes a website useful to AI agents, and…
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Episode 246 - Why Your Expertise Isn't Enough To Win The Room
Great expertise means little if you can't communicate it clearly enough to earn attention, build trust, and move people to act. Join Brad Friedman and Matthew Hill as they explore how leaders and professionals can improve their communication, presentations, storytelling, confidence, and written...
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Episode 245 - How To Find Sales Reps Built For Cold Outreach
Your best salesperson may be the worst person on your team to handle cold outreach, and Kevin Downey explains why. Hiring a successful salesperson does not mean you are hiring someone willing or built to spend hours every day prospecting and making cold calls. Join Brad Friedman and Kevin Downey…
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Episode 244 - Why Your Business Isn't Showing Up On Google Or ChatGPT
Why is your competitor ranking above you on Google? SEO isn't about tricking Google. It's about proving why your business deserves to rank first. If your business has years of experience but competitors still outrank you, the problem may be less about what you know and more about what search...
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Episode 243 - Your Business Isn't Worth What You Think
Your business probably isn't worth what you think it is. Most business owners focus on growing revenue without stopping to ask whether their decisions are generating enough return or increasing the actual value of the business. Join Brad Friedman and Saul Cohen as they discuss ROI, business...
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Episode 242 - Why Everyday Investors Are Buying Websites
What if the next valuable asset isn't a house or stock, but a neglected website hiding in plain sight? AI has created an internet-scale opening for people who learn to treat websites and online businesses like digital property instead of simply technology. Join Brad Friedman and Matt Raad as they...
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Episode 241 - Why Most Branded Podcasts Fail To Earn Trust And Results
Has your podcast become a long-form ad instead of audience-first content, making it harder to earn attention, trust, and measurable business results? Join Brad Friedman and Roger Nairn as they explore how brands can build audience-first podcasts, measure ROI, choose the right audio/video…
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Episode 240 - Why Your AI-Written Content Is Killing Your Brand
If your emails, ads, and landing pages sound generic—and your audience notices—your clicks, conversions, and brand trust can take a hit. Join Brad Friedman and Evelina Kaganovitch as they discuss the importance of good copywriting in email and marketing campaigns, why AI can't replace real brand...
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Episode 239 - Podcasting And PR Can Work Together To Grow Your Brand
Podcasts build depth; PR builds reach. Here's how smart brands use both to compound authority. If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create. Join Brad Friedman and Liz Brooks as…
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Episode 238 - The One Growth Lever Service Businesses Ignore
Most service-based businesses use the same software and the same playbook, hoping efficiency alone will create a competitive edge. Join Brad Friedman and Ghazenfer Mansoor as they break down how AI automation, process mapping, and proprietary technology can help service-based businesses improve...
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Episode 237 - 80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do
80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards. Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you…
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Episode 236 - Small Businesses Must Start Using AI Today
As AI moves faster than most businesses can adapt, the real challenge is using it to gain an edge without losing the human thinking and judgment that make us valuable. To do this, we've got to start using AI today. Join Brad Friedman and Bruce Randall as they explore how businesses can start…
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Episode 235 - The Reputation Strategy That Turns Reviews Into Real Growth
If your business is collecting reviews without a clear strategy, you could be leaving visibility, trust, and revenue on the table. Join Brad Friedman and George Swetlitz as they discuss how reviews, responses, sentiment analysis, and AI can strengthen your reputation management strategy so you…
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Episode 234 - Your Paid Ads Aren't Working Even If You're Getting Clicks
Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms. Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic...
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Episode 233 - Stop Chasing Leads And Start Measuring What Actually Makes Money
What if your marketing failed because you tested too much at once? Too many marketers test too many variables, chase the wrong metrics, and end up with data they can't actually use to make better decisions. Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to...
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Episode 232 Your Ad Dashboard Is Lying To You! Here's Why
What if the numbers you trust most are sending you in the wrong direction? If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers. Join Brad Friedman and Justin Rashidi as they explore data-driven...
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Episode 231 - Is Your Website Shutting Out Customers With Disabilities?
What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready? If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business. Join Brad...
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Episode 230 - Why Most B2B Content Fails (And Storytelling Fixes It)
If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts. Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing...
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Episode 229 - Replacing Your Team With AI? Here's Why That Will Backfire
Are you thinking about replacing your team with AI? Join Brad Friedman and Sam Malikarjunan to see why this could be the worst move ever. Sam Mallikarjunan [mall eh CAR jew non], is the Growth Lead at agent.ai, where he helps drive the development and adoption of AI-driven solutions to enhance...
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Episode 228 - The Trust Recession: Why Prospects Don't Buy Even When They Need You
Your prospects don't care about your solution. They're asking themselves one question—and you're missing it. Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a "trust recession," and how business owners can replace pressure-based sales tactics with a more human,...
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Episode 227 - Marketing An Innovative Tech Product
Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first. Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid...
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Episode 226 - Harvard Study: This 2-Minute Trick Increases Sales By 30%
Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%. Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on...
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Episode 225 - Your Ads Are Wasted Without These Email + SMS Automations
Most brands still treat email like a "legacy" channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention. Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with...
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Episode 224 - Why 90% Of Marketing Reports Are Useless (And What To Track Instead)
Are you making six-figure marketing decisions based on benchmarks built for billion-dollar enterprises? Join Brad Friedman and Carlos Corredor as they break down why enterprise-level benchmarks don't apply to smaller B2B companies, how to build better marketing dashboards, and how to use data to...
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Episode 223 - Helping Older Business Owners Embrace Technology
If you're an owner who feels like your business owns you—and technology just makes it more overwhelming—this conversation will help you flip that script. Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their...
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Episode 222 - Don't Buy A CRM Until You Know This 1 Thing
You should NOT buy a CRM until you know this one thing... Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals. Adam Honig is here to help business owners and manufacturers cut through the nonsense of traditional CRM and...
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Episode 221 - How To Turn A Niche Audience Into A Loyal Brand Community
Are you investing in marketing but still feel like your niche audience isn't turning into a truly loyal, engaged community? Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use…
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Episode 220 - The Truth About AI-Generated Content: Spam, Slop & SEO Survival
Google is at war with AI spam. Is your website in the crossfire? Join Brad Friedman and Jon Gillham as they chat about AI and your website and social media content. They dive into definitions of plagiarism, how AI detection tools work, and much more. Jon is the Founder / CEO of Originality.ai…
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Episode 219 - Your Financial Advisor Will Be Better Because Of AI (Not Replaced By It)
Are you worried one day your financial advisor will be an AI bot? This is not going to happen. But it will help them remember everything about you. Join Brad Friedman and Bill Rice as they chat about the current state of FinTech and the future we can expect. Bill is a veteran Air Force...
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Episode 218 - How To Create Visuals Bots Can't Replicate
If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed. Join Brad Friedman and Stewart Cohen as they chat about…
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Episode 217 - How To Escape The Groundhog Day Routine And Work Anywhere
Do you ever dream about being a digital nomad? Is traveling the world while running your successful business something you've always hoped to do? Brad Friedman and Karen King talk about doing just that during this week's The Digital Slice Podcast. Karen King is a visionary entrepreneur, world...
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Episode 216 - From The Google Gravy Train To AI Search
Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches? Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss...
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Episode 215 - The #1 Mistake Killing Your Conversions (And How To Fix It)
Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions? Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions. Trevor Levine is a…
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Episode 214 - How To Double Your eCommerce Sales Without More Traffic
Do you feel you're wasting ad spend! Listen and learn how to double your eCommerce sales without more traffic. Join Brad Friedman and Matthew Stafford as they discuss concrete ways to increase your eCommerce sales without spending more money. Over the past three decades, Matthew Stafford has been...
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Episode 213 - The Biggest Email Marketing Mistakes (And How To Fix Them)
Unlock the secrets to email marketing that actually work. Stop treating your list like an ATM and start building real results! Join Brad Friedman and Cole VanDee as they dive deep into your Inbox and decipher what works and what doesn't work in the emails we send. Cole is the Co-Founder of...
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Episode 212 - Build Trust And Credibility And Grow Your Business With Public Speaking
Have you always wanted to use public speaking to grow your business, attract clients, and add to your marketing toolbox? Join Brad Friedman and Leisa Reid as they chat about just that, and much more! Leisa Reid is the Founder of Get Speaking Gigs Now and CEO of the International Speaker Network....
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Episode 211 - Surviving The AI Tsunami: Strategies For Leaders & Innovators
Are you missing the biggest opportunity in history? Don't sleep on this AI revolution. Discover what happens when AI becomes your Co-CEO. Join Brad Friedman and Michael Tchong as they chat about the AI revolution, the truth about the AI disruption and the 45 million jobs that are going to...
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Episode 210 - Take Control Of Your Online Reputation In 2026
What if one misstep could jeopardize everything you've built as a CEO? Safeguarding your reputation and brand must be top of mind. In this episode of The Digital Slice Podcast, Brad Friedman and Ran Blayer dive deep into the world of corporate and reputation challenges, and the efforts it takes…
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Episode 209 - The Secret To Boosting Sales With Smart Hyperlinks
Join Brad and Scott Cate as they chat about Time-of-Day Marketing and figuring out the best time of the day to get the right message to customers. Scott Cate is a SaaS innovator with more than three decades of experience. Since 1991, Scott has navigated the evolution of software—from the days of...
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Episode 208 - How To Obliterate Your Competition With Zero Budget
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Brandon Willington as they chat about Brandon's transition from viral DJ to top ad agency founder, and the secrets to marketing and growth. Brandon Willington is a lead generation expert who helps…
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Episode 207 - Embrace Disruption Or Get Disrupted: How To Drive Innovation
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Elizabeth Bieniek as they chat about leadership, good peopling, and the importance of focusing on building relationships. Elizabeth Bieniek is an author, speaker, and consultant focused on...
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Episode 206 - Using Brain Science To Boost Your Marketing ROI
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad and Nicole Powell discuss neuroscience-backed tactics to simplify your message, reduce friction, and turn browsers into buyers. Nicole, a certified brand strategist and neuromarketer, is the founder of HALCON...
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Episode 205 - Personalized Follow-Up: The #1 Growth Strategy You're Not Using
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Doug Brown as they discuss the need to integrate your sales and marketing teams and train them to provide personalized follow up. Doug C. Brown is the CEO of CEO Sales Strategies and a Sales...
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Episode 204 - 3D CGI Visualization Boosts Real Estate Sales and Marketing
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Brian Corcodilos discuss 3D CGI Visualization and Brian's disruptive approach to the real estate industry. Brian Corcodilos is a seasoned CEO and a natural...
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Episode 203 - Unlock The Power Of Podcast Guesting: The #1 Strategy For Thought Leaders To Dominate 2026!
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jessica Rhodes as they chat about the transformative power of podcast guesting, the top strategy for thought leaders in 2026! Jessica Rhodes founded Interview Connections, the world's first…
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Episode 202 - Solopreneur Success Secrets: Build a Business You Love
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Carly Ries as they chat about thriving as a solopreneur, beating isolation, collaborating with others, and growing your network. Carly Ries has been immersed in the marketing world for nearly...
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Episode 201 - Is SEO Dead? The Truth About Search In The Age Of AI
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Nick Musica discuss whether SEO is dead in the age of AI. They talk about what still works and what doesn't for small businesses trying to get found online. Nick has been a practicing, hands-on…
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ABOUT THIS SHOW
The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
HOSTED BY
Brad Friedman
CATEGORIES
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Frequently Asked Questions
How many episodes does The Digital Slice have?
The Digital Slice currently has 249 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Digital Slice about?
The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
How often does The Digital Slice release new episodes?
The Digital Slice publishes regularly with 249 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Digital Slice?
You can listen to The Digital Slice on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Digital Slice?
The Digital Slice is created and hosted by Brad Friedman.
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