Episode 031: How to Create a Successful Landing Page for a Marketing Event

In this episode, Mike Stodola and Kim Walsh Philips discuss how they created their landing page for their marketing event, and how you can do the same for yours. Key Takeaways! You can find out all the details about their marketing event coming up at GameChangerMarketingSummit.com. This 2 day event will give you strategies on how to double your leads and triple your sales as well as other great tips and tricks. (0:56)   With your event, you want to make sure that you are fostering a sense of community. Your event should be a place where business owners and entrepreneurs can come and be understood, and have a good time doing it!  (1:38)   It's also a great idea to have your event in a fun place, because business owners don't usually have time to take time off to go on vacation. Make your event a little bit of a vacation for them where they can have fun as well as further their business. (3:26)   This event will be focused on the Game Changers and their great wealth of knowledge that they can share with you. They are going to be talking about how marketing is no longer an expense, but a profit center. (4:44)   When creating the landing page for an event, you want to: Create a Deadline. This urgency will make people feel the need to get in on your event now rather than later. (5:29) A Call to Action Button. You want to place this above the fold and make it easy for your guests to sign up. (6:10) Bullet Points. You can make some short bullets on what people might learn at the event, in order to get them more interested. Basically, you are telling people what they are going to get out of this experience. (7:21) Who's Going to be There? You want to let them know what big names are going to be at the event alongside the speakers. (9:12) Summary of the Event. In more detail, you can explain what is going to happen at the event and what they will get out of it if they attend. (10:00) The Venue. Give information as to where the event will be held and some of the great amenities that come with it. (10:27)   They created this website in a couple hours using Leadpages, where some people spend days creating their landing page. You can get Leadpages for free through their Powerful Professionals group here. (12:51)   Resources Mentioned in this Episode Information about their Marketing Event GameChangerMarketingSummit.com Leadpages LeadPages.net