Episode 032: How to Make Influencers Want to Work with You, With Tom Morkes

In this episode, Tom Morkes discusses how to get an influencer to support your product, which will help grow your business. Key Takeaways! Morkes defines an influencer as anyone whose opinion impacts the opinions or choices of others. By using blogs, podcasts, social media, business owners can become influencers in their own niches. This form of marketing is called influencer marketing, and it is essentially leveraging as many influences as you can to market and sell your products for you. (2:07) What makes and influencer NOT want to work with you? Cold emails, or emails that are very formulaic and lack emotion, don't make people of influence want to jump on board with you. Morkes likes to use the strategy of warming up emails, making them more inviting and personable, to gain these supporters. (3:16) You should ask yourself, how much is an influencer or promotional partner worth to you? Before you get involved with someone, you need to have a number in mind about how much you're are willing to spend on a partner. (4:20) There are 3 things you need to think about to get an influencer to say YES! to helping you promote your product (4:59) Is this a good fit for their audience? The influencer you are looking for should be able to relevantly support your product.  Will this allow them to virtue signal? By associating with your brand or product, it should make the influencer look better to their friends and followers.  How will they profit now and in the future? The influencer should be able to see how working with you will allow them to also profit from the partnership.  His sequence to warm up people to working with you takes 4 steps (6:27) Follow them on their social media platforms. Sign up for their newsletter or email list. Engage with them on their social media. Reach out and ask them if you can provide help to them in any way. To find out more about Tom Morkes and his programs, you can visit TomMorkes.com. (10:03)   Resources Mentioned in this Episode Tom Morkes' Website: TomMorkes.com Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com