Episode 038 | How to Build Something People Will Still Care About 20 Years From Now

⭐⭐⭐⭐⭐ Tonight in Bryant Park, New York, I watched hundreds of people gather to see City of God, a Brazilian film released 24 years ago. And one word kept coming to mind: classic. As a publisher, it made me think about the difference between creating something that gets attention today and creating something people will still care about decades later. You can manufacture a launch. You can create hype. But you cannot declare your work a classic. The audience, culture and time ultimately decide. In this episode, I explore what that means for the books we publish, the businesses we build and the legacy we hope to leave behind.Let’s discuss.
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