OmaxBooks Daily by Alexis Onestas

⭐⭐⭐⭐⭐ Yesterday at Jay-Z’s concert in Paris, I unexpectedly met Ronnie DeMichael, President of Paper Planes. But I only recognized him because I had already studied the company, its organization and the people behind the brand. I introduced myself, talked about OmaxBooks, shared my genuine connection with Paper Planes, and today we’re connected. Maybe something comes from it, maybe nothing does. That isn’t the lesson. The lesson is simple: study the companies you want to work with before the opportunity appears, because you never know where or when you’ll meet the right person.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Jay-Z is performing in Paris tonight, so I wanted to celebrate differently: with books. If you want to understand Jay-Z beyond the music, where should you start? In this episode, I recommend four books that reveal four different dimensions of his story: Decoded for the writer, Empire State of Mind for the businessman, JAY-Z: Made in America for the cultural thinker, and The Book of HOV for the legacy. Four books, four perspectives, one of hip-hop’s most documented careers.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ What if your content could keep working long after you post it? An idea shared by James Alley, founder of PODSPACE, changed the way I think about social media: stop obsessing over every like and focus on being consistently seen. Applying that idea to OmaxBooks led me to another realization. Promotional content expires quickly, but useful ideas can travel for weeks, months or even years. In this episode, I share two principles I’m now using to create content that stays valuable beyond the day it’s published.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ After almost ten years producing events, I still got the date of my own event wrong. That mistake created another problem, and the first solution I asked for was a no. But instead of stopping there, I took responsibility, pushed for another option and eventually found an even better date. In this episode, I share what years of event production taught me about mistakes, unexpected problems and why the first “no” doesn’t always have to be the final answer.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ One of my videos reached 81,000 views in 24 hours, with thousands of likes, comments, reposts and shares. But it wasn’t about OmaxBooks, Tupac Shakur or Nipsey Hussle. It was an interview clip about the cost of traveling to the Caribbean. And it taught me something important: you don’t control the door people use to discover you. You control what happens after they walk through it. In this episode, I share three rules for turning unexpected attention into something that can actually help what you’re building.

⭐⭐⭐⭐⭐ I use AI every day to help build OmaxBooks. But I don’t want AI writing our books. After hearing Alicia Lyttle explain the concept of an AI virtual team at Invest Fest 2026, I decided to actually build one. Today, different virtual roles help me think through operations, sales, editorial, marketing and strategy, with a briefing waiting for me every morning at 5 a.m. In this episode, I explain why I believe creative work should remain deeply human, while AI can strengthen the infrastructure around it.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ This summer, I pitched a project I really wanted to a major publisher. They came back with a different opportunity. For weeks, I stayed stubborn because I didn’t want to lose sight of my original goal. But coming back in September made me reconsider something important: changing your route doesn’t mean changing your ambition. In this episode, I share three rules I’m using to stay flexible, build trust and keep moving toward what I really want.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ What does it really take for a small brand to enter bigger rooms? After meeting with our distributor to prepare the upcoming OmaxBooks releases about Nipsey Hussle and Tupac Shakur, I kept thinking about what happens when an independent brand finally gets access to major retailers. Inspired by Aurora James and the Fifteen Percent Pledge, I break down three rules: believe you belong on the shelf, build the infrastructure to get there, and create enough demand to stay there. Because access is only the beginning.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ I’m almost finished reading Morgan DeBaun’s Rewrite Your Rules, and one chapter changed the way I think about building a team. Today, after a conversation with one of my business partners, I realized how much of OmaxBooks exists because other people brought capabilities I didn’t have. Research on thousands of startup founders points to the same idea: complementary capabilities can create value. Maybe building the right team isn’t about finding people who can help you do more of what you already do. Maybe it’s about finding people who can do what you cannot.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐What if the best time to prepare for an opportunity is before you even know it exists? This morning, I recorded face-to-camera videos simply to practice: speaking naturally, framing myself, communicating ideas and getting more comfortable on camera. Hours later, I was contacted about two opportunities that will require exactly that skill. They didn’t happen because I practiced today. That’s the point. In this episode, I share why the work nobody asks you to do can prepare you for opportunities you haven’t received yet.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ After 52 episodes, I’m making one of the biggest decisions since launching this podcast: Book Strategist Daily is becoming OmaxBooks Daily. As the show reaches listeners in more countries, I want the name traveling with it to be the brand I’m actually building. The content isn’t changing. I’ll still share the decisions, mistakes, books, people and lessons behind building OmaxBooks internationally. But there’s a bigger branding lesson here: if you want to build something bigger than yourself, eventually the brand has to become the name people remember.Thank you to everyone who has listened, followed, rated and shared these first 52 episodes. We’re just getting started.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Everyone wants a great launch. But what happens six months later? One year later? Five years later? As I return to Paris to prepare the upcoming OmaxBooks releases of books about Nipsey Hussle and Tupac Shakur, I’m thinking about a philosophy we’ve followed since the beginning: a book shouldn’t live for a few weeks. It should live for years. From Issa Rae to Rick Ross and 50 Cent, this episode is about building beyond launch day and creating products that continue generating conversations, events and opportunities long after their release.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ What if the biggest advantage of a physical book today is that it takes you away from a screen? Yesterday, I was in Brooklyn at Spike Lee’s block party celebrating Michael Jackson, surrounded by people experiencing music and culture together in real life. It reminded me of research I had read about Gen Z increasingly embracing physical books, bookstores and libraries as a break from constant digital stimulation. In this episode, I explore why digital discovery and physical experiences don’t have to compete, and why creating something worth leaving the screen for may become increasingly valuable.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ For Episode 050, I wanted to do something special.I sat down with Rob Kenner, author of The Marathon Don’t Stop, for a long conversation at Soho House New York about Nipsey Hussle, the story behind the book, the research process, what he learned while writing it, and the legacy Nipsey left behind.This episode is different from the usual Book Strategist Daily format. It’s a full conversation, unfiltered and in-depth, with one of the people who spent years documenting Nipsey Hussle’s life and impact.Thank you to everyone who has listened, shared, followed and supported Book Strategist Daily through these first 50 episodes.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ What makes a brand impossible to buy or copy? Last night at the Wayflyer Visionaries Summit in Williamsburg, I listened to Jeff Staple explain nearly 30 years of building at the intersection of streetwear, sneakers, community and culture. From the Pigeon Dunk and his collaboration with Nike to what he calls “the years and the tears,” this episode breaks down five lessons about finding the real purpose behind your product, building where cultures intersect, creating collaborations based on complementary assets, paying attention to the work that makes you lose track of time, and protecting the invisible experience behind your brand. Because culture isn’t something you can simply purchase. It has to be built.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Building multiple businesses sounds like success: more revenue, more opportunities, more teams, more freedom. But there’s another side people talk about much less. This week, while waiting for an answer on a potentially important translation and cultural adaptation contract, I was reminded that my priority isn’t automatically someone else’s priority. The person managing the project was simultaneously opening a restaurant, and suddenly the silence made perfect sense. In this episode, I share three things to understand before building multiple businesses: why more companies multiply responsibility, why systems need to come before expansion, and why managing competing priorities becomes part of the job. Before you build more, make sure what you’ve already built can carry the weight.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ What if millions of people aren’t outside your market, but simply outside your language? Rob Kenner, author of The Marathon Don’t Stop, recently joined DJ Whoo Kid on Eminem’s Shade 45 and stopped the conversation to talk about the upcoming French edition of his book with OmaxBooks. What mattered to me wasn’t simply the mention. Rob understood the mission: making Nipsey Hussle’s story accessible to a potential audience of more than 400 million French speakers across Africa, Haiti, Canada, Europe and beyond. In this episode, I explore why translation can become a growth strategy, why accessibility can unlock markets that already exist, and why sometimes you don’t need a new product. You need a new bridge.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ You can be consistent for 45 days straight and still miss day 46. After 45 consecutive episodes of Book Strategist Daily, exhaustion finally caught up with me in New York: I sat down for two minutes and woke up at 1 a.m. Instead of treating one missed day as failure, this episode is about something much more useful: how to recover when life breaks your routine, why consistency should never be confused with perfection, and why the most important day may be the one when you decide to start again.
Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ What do you do when nobody chooses you for the opportunity you believe you deserve? After listening to Deon Cole in New York talk about his journey and ultimately being cast as Don King in the Michael Jackson biopic, I started thinking about the long period between vision and validation. Nobody appointed me to build OmaxBooks or connect African-American authors with French-speaking readers. We started doing the work and building the proof. In this episode, I explore why being overlooked doesn’t determine your value, why the work can become your strongest argument, and why you need to stay ready for opportunities you cannot predict.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Knowing how to deliver a service is not the same as knowing how to sell it in another market. At OmaxBooks, translation and cultural adaptation have been part of our work for years, but today I found myself in a new position: preparing a proposal for a potential American client and turning that expertise into a service. That raised a different question: how do you negotiate when the business culture is not the one you know best? In this episode, I share three practical lessons: don’t assume your habits are universal, research the culture before negotiating inside it, and when you don’t know, ask, learn and decide instead of pretending. International business isn’t only about translating words. It’s about translating context too.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Your next business opportunity may already be hidden inside what you do every day. OmaxBooks started with one mission: bringing African-American books to French-speaking readers. But years of doing that work have created expertise that people are now asking us to apply beyond books, from culturally adapting meditation content to discussing the translation and adaptation of an international magazine. At a time when AI is making basic translation increasingly accessible, this episode explores how businesses can identify the deeper expertise behind what they do and turn that capability into new services without abandoning their original mission.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Going to a conference is not the same as creating an opportunity from it. A few days ago in New York, I attended a conference at Soho House, researched the speakers beforehand, sat in the front row, listened carefully, and introduced myself when it ended. That simple process led to a meeting about a potential international collaboration. In this episode, I share three practical ways to make conferences more useful: research before entering the room, listen before talking about yourself, and create a tool that can continue explaining your value after the conversation ends. You don’t have to become an extrovert to network better. You just have to make it easier for the right people to understand what you bring.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ How does a neighborhood become so culturally powerful that its identity survives generations? Harlem isn't one of New York City's five boroughs, yet its influence makes it feel like a world of its own. Staying beside the legendary Apollo Theater made me think about how that identity has been preserved through generations, from Dapper Dan and James Baldwin to Malcolm X, music, fashion, photography and books. In this episode, I explore what Harlem can teach anyone building a brand, company, community or cultural project: creating something is only the beginning. If you want it to last, its meaning has to be strong enough to be documented, transmitted and carried by other people.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Ambition always costs something. But how do you decide what should never be part of that price? Tonight at Dumbo House in Brooklyn, I listened to James McMillian, Lorrie King and Felton Brown share three very different perspectives on sacrifice, self-preservation, people and time. Their ideas made me reconsider something as I continue building OmaxBooks and Book Strategist: success isn’t only about what you manage to build, but what remains intact while you build it. In this episode, I share three rules for protecting your ambition before the cost becomes greater than the achievement. Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ What happens when you deliberately choose a challenge you don’t feel completely ready for? Today in New York, I interviewed Rob Kenner, author of The Marathon Don’t Stop, the Nipsey Hussle biography we’re publishing in French through OmaxBooks, and a veteran journalist who helped launch Vibe with Quincy Jones. There was one additional challenge: this was my first real interview in English. From interviewing French rappers for my small fanzine at 16 to interviewing an accomplished hip-hop journalist in New York years later, today reminded me why growth sometimes requires deliberately raising the difficulty. This episode is about doing things before you feel completely ready and using discomfort as an opportunity to become better.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Tonight in Bryant Park, New York, I watched hundreds of people gather to see City of God, a Brazilian film released 24 years ago. And one word kept coming to mind: classic. As a publisher, it made me think about the difference between creating something that gets attention today and creating something people will still care about decades later. You can manufacture a launch. You can create hype. But you cannot declare your work a classic. The audience, culture and time ultimately decide. In this episode, I explore what that means for the books we publish, the businesses we build and the legacy we hope to leave behind.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Having an idea and having something worth building are not the same thing. For years, I’ve wanted to create a real project in the United States, but I refused to launch something simply because I wanted to be here. Now, after weeks of experiences, conversations, travel, Invest Fest, books and daily experimentation with Book Strategist, I finally feel an idea becoming concrete. Before I start organizing it, I’m using three principles: wait for an idea you genuinely believe deserves to exist, collect real-life inputs before planning everything, and separate the excitement of an idea from the strategy required to execute it. If you’re thinking about starting something new, this episode is about making sure you’re building for the right reason.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ What if bigger isn’t always better? Today in New York, I joined the Free Peace Awake NY Meditation Club, guided by Kenji Summers at Awake NY on Orchard Street. The meditation gave me space to think, but some of my biggest lessons came from everything happening around it. In this episode, I share three ideas I’m taking back into OmaxBooks and my own work: why smaller and more intentional experiences can create stronger communities, why knowing your mission helps you recognize unexpected opportunities, and why the strongest brands can sell products while still standing for something bigger. Sometimes growth isn’t about reaching more people. It’s about creating more meaning for the people already in the room.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ What do you do when someone who knows more than you points out a weakness in something you’re building? Yesterday, I discovered podcast strategist Carla Wilmaris and one of her videos completely changed the way I think about Book Strategist Daily: people don’t care about your podcast simply because you have a story to tell. You have to give them something useful. I listened, thought about it and started changing my system in less than 24 hours. In this episode, I share the three rules I’m taking from that experience and why staying curious, learning from specialists and implementing good advice quickly can improve almost anything you’re building.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ People have told me many times that conferences are a waste of time and that entrepreneurs should stay focused on working. Tonight in New York, I’m doing the opposite. I’m attending a conversation with Dr. Sarah Khan about health, mindset, performance and sustainable success, a subject that has almost nothing to do with publishing. And that’s exactly why I’m going. Some of the ideas that have changed the way I build OmaxBooks have come from completely different industries, people and rooms. A great conference, like a great book, can compress years of someone else’s knowledge into a few hours. Sometimes leaving your desk is part of the work.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Today in New York, I changed something incredibly small: the route I usually take to work. Suddenly, I discovered streets I had never noticed, walked by the water and even passed the Roc Nation offices. Everything had been there the entire time. I was simply taking the same road every day. It made me think about OmaxBooks, business and life. We often repeat what works until we stop questioning it. But doing things differently doesn’t mean changing your destination. Sometimes, changing the route is exactly how you discover opportunities you couldn’t see before.Let’s discuss.
X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Today, I received the final proof of one of the most important books we’ve ever worked on at OmaxBooks: Tupac Shakur: The Authorized Biography, written by Staci Robinson. After months of translation, editing, corrections and preparation, everything has finally been checked and approved. Today, we gave the green light to print. Receiving the final proof here in New York also reminded me of what building an international company really means: creating systems that allow the work to keep moving wherever you are. Soon, thousands of physical books will leave the printer and enter our e-commerce and traditional distribution networks across the French-speaking world. Publishing involves months of work that nobody sees. Then one day, a contract, a PDF and a preorder page become something people can actually hold in their hands. Sometimes the biggest moments in business are simply when all the invisible work finally becomes visible.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ I couldn’t leave Atlanta without talking about two places that represent what makes this city’s entrepreneurial ecosystem so special: The Gathering Spot and RICE, the Russell Innovation Center for Entrepreneurs. These aren’t simply places to work. They’re spaces built for entrepreneurs to meet, learn, exchange ideas, access opportunities and create relationships. I once pitched OmaxBooks at RICE during a competition connected to Pharrell Williams’ Black Ambition. I didn’t win, but the connections I made reminded me of something important: sometimes the value isn’t winning. It’s putting yourself inside the right ecosystem. Books give you knowledge. Communities give that knowledge somewhere to go.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ After three years attending Invest Fest, I can see it becoming bigger than an event. It’s an ecosystem built around entrepreneurship, investing, ownership, technology, community and long-term wealth. But today, one question from the stage stayed with me: “Who’s gonna be on stage next?” So I’m putting one of my goals into the universe: Invest Fest 2027, I want to be on that stage. Not just to speak, but because I want what we’re building with OmaxBooks to become meaningful enough to deserve that conversation. Sometimes a goal becomes more real the moment you’re willing to say it out loud.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ For the third year in a row, I traveled to Atlanta for Invest Fest, an incredible gathering of more than 40,000 people, primarily Black, talking about business, investing, ownership, technology, culture and legacy. From Nick Cannon and Steve Harvey to Rico Love and Ray Daniels, today’s conversations kept coming back to the same principles: build before you ask for support, master your craft, understand what you own, and put yourself in the right rooms. Last year, one of those rooms connected OmaxBooks with Rashad Bilal and Troy Millings. This year reminded me why I keep coming back. Sometimes one conversation changes your strategy. Sometimes the room itself changes what you believe is possible.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Today, exceptionally, I’m not the Book Strategist. I’m the Series Strategist. After watching the final episode of Raising Kanan, I started thinking about what 50 Cent and the team behind Power really created. They didn’t just build a successful TV series. They turned one story into characters, spin-offs, timelines, and an entire universe. There’s a powerful business lesson here: maybe we don’t always need another idea. Sometimes, the biggest opportunity is to expand the one we already have. That’s something I’m increasingly thinking about with OmaxBooks: books, podcasts, audio, events, media, community. Don’t just build a product. Build a universe.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Today, I left New York for Atlanta for my third InvestFest, and you can already feel the energy before the event has even started. Full flights, attendees arriving from everywhere, conversations in hotel lobbies, and a community coming together. This episode is about something I've learned from building OmaxBooks: sometimes, you have to physically go where things are happening. Technology can connect us, but proximity creates opportunities that can't always be planned. Knowledge can prepare you for the room, but eventually, you still have to enter it.Let's discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ As I prepare for InvestFest in Atlanta, I realize that the biggest challenge isn't finding more opportunities. It's deciding which ones truly matter. Inspired by Morgan DeBaun's book Rewrite Your Rules, this episode explores the power of prioritization. You can't optimize every area of your life or say yes to every opportunity at the same time. Just like a great book follows a clear structure, a meaningful life and a successful business require focus, intention, and the discipline to choose what deserves your attention right now.Let's discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Today marks a milestone: after recording 25 episodes of Book Strategist Daily, I finally shared the podcast with my network. I wanted to improve in private before asking for attention in public. Along the way, I refined the format, found my voice, and built something I was genuinely proud of. Even before the official launch, the podcast had already been discovered in Sweden, Japan, the United Kingdom, the United States, Guadeloupe, and France. This episode is about giving your work the time it needs to grow before asking the world to notice it. Because just like a book, the first draft isn’t the one you publish.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Today wasn’t about creating something new. It was about putting everything back in order. After weeks of traveling and a busy start to my time in New York, I spent the day organizing my projects, answering emails, and preparing for what’s next. It reminded me that every great book starts with an outline before it begins with a first sentence. The same is true for business and for life. Before chasing the next opportunity, make sure you’ve finished the chapter you’re already writing. Strategy isn’t about doing more. It’s about knowing what comes next.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Today, I completed my first 10K in New York, but the biggest challenge was never the distance. It was the heat. That’s why I spent the previous month running 100 kilometers in Guadeloupe, preparing for the hardest part of the race before I ever reached the starting line. In this episode of Book Strategist Daily, I explain why the best strategy isn’t simply preparing for success. It’s anticipating the obstacles before they become problems. The same mindset has helped me build OmaxBooks, and it can change the way you approach business, sport, and life.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ After weeks of traveling between Guadeloupe, Paris, and New York, I realized something many entrepreneurs struggle to admit: sometimes, the most productive decision is to rest. In this episode of Book Strategist Daily, I reflect on why we often feel guilty for slowing down, yet never guilty for pushing ourselves to exhaustion. Inspired by Nipsey Hussle’s marathon philosophy and the book The Marathon Don’t Stop by Rob Kenner, I share why recovery isn’t the opposite of discipline. It’s what makes discipline sustainable. Because if you’re building something that should last for decades, you have to take care of the person building it.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Most people would see a B1/B2 visa as nothing more than a travel document. I see something completely different. I see years of flights, relationships, persistence, and a dream that slowly became reality. In this episode of Book Strategist Daily, I reflect on the power of symbols. From my visa to my signed copy of The Tanning of America by Steve Stoute, I share why some objects are far more than what they appear to be. They remind us of the person we chose to become, the work we’ve put in, and the journey that’s still ahead. Sometimes, the most valuable things we own aren’t expensive. They’re meaningful.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ As I packed my suitcase for New York, I realized I wasn't just preparing for a trip. I was carrying years of work with me. Every book I've published, every relationship I've built, every lesson I've learned, and every setback I've overcome is part of the journey. We often focus on the destination, but the real value lies in everything we've accumulated before we ever board the plane. Sometimes, travel doesn't create opportunities. It reveals the work you've already done.Let's discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Why do I keep coming back to New York? It’s not because it’s easy or because it’s one of the world’s most famous cities. It’s because this city changes the way I think. New York challenges me to dream bigger, move faster, and build internationally. It’s where I’ve met authors, publishers, entrepreneurs, and people who have helped shape my journey with OmaxBooks. This episode is about the power of choosing the right environment and why, sometimes, the place where you decide to build becomes part of your strategy.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ This month, Book Strategist Daily is coming to you from New York. I'm returning to the city where I'm building the next chapter of OmaxBooks, one meeting, one conversation, and one lesson at a time. Over the coming weeks, I'll share what I'm learning about publishing, entrepreneurship, networking, discipline, and building a business internationally. This isn't a vacation. It's a month dedicated to growth, preparation, and creating new opportunities. I don't know exactly what will happen, and that's exactly why I'm documenting the journey.Let's discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ This month, I challenged myself to run 100 kilometers. As I’m recording this episode, I’ve already completed 85, and I’m confident I’ll reach my goal before the month ends. But this isn’t really about running. It’s about something I’ve learned about myself: I perform at my best when I have a clear, measurable objective. The same applies to my reading, my writing, and building OmaxBooks. Whether it’s finishing a book, preparing an interview, or training for my next race, having a destination gives every action a purpose. Maybe discipline isn’t something you’re born with. Maybe it begins the moment you decide exactly where you’re going.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ As entrepreneurs, we spend so much time investing in our businesses that we sometimes forget to invest in ourselves. After attending Meditation for Black Men Who Do Too Much, a gathering created by Kenji Summers, I was reminded that taking care of your mind isn’t a luxury. It’s a strategy. We often read books about productivity, leadership, and growth, but the books that teach us how to slow down, stay grounded, and protect our mental well-being may be just as important. Because before you can build a better business, you have to build a healthier version of yourself.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Growth rarely begins when you feel ready. It begins the moment you choose uncertainty over comfort. In this episode of Book Strategist Daily, I share why I applied to CANEX, one of Africa’s leading creative and publishing initiatives taking place in Lagos, Nigeria. Whether I’m selected or not isn’t the point. The real lesson is that the biggest opportunities often start with a single application, a first conversation, or a leap into an unfamiliar room. If you always wait until you’re ready, you may never discover what’s possible on the other side of discomfort.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas

⭐⭐⭐⭐⭐ Success isn't about saying yes to every opportunity. Sometimes, the smartest decision is turning down a great project because you know you're not the right person to bring it to life. In this episode of Book Strategist Daily, I share why I recently walked away from an opportunity with a major publishing house and how that decision reinforced one of the most important lessons in entrepreneurship: confidence isn't believing you can do everything. It's knowing exactly where your expertise creates the most value. Every "no" to the wrong project protects the "yes" you're saving for the right one.Let's discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas