Episode 038: How to Use Campaign Budget Optimization in Facebook

In this episode, Kelly LeMay discusses how the Facebook tool Campaign Budget Optimization can help save you time and money with your audiences. 

Key Takeaways!

• Campaign Budget Optimization. This new tool on Facebook allows you to have more flexibility as to where your money is going when it comes to audiences. Facebook will analyze which audience is spending the most time and attention on your page and it will allocate more of your money to that audience rather than to one who isn't responding as well to your product or service.  (0:56)

• This is kind of a double-edged sword because it doesn't account for the back-end sales that could come out of audiences who don't respond to your advertising as prominently as other audiences. If this is the case for you, you can always turn off this feature so that you aren't hurting your sales in the long run. (2:31)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com