Episode 043: How to Use Your Unique Voice and Brand to Grow Your Business

In this episode, Jenni-Lyn Williams, the founder of Snarky Tea, talks about how to use your unique voice in your marketing to grow your business. Key Takeaways!   From the beginning, Williams wanted her product to be approachable. She wanted coffee drinkers to be interested enough in her product to try switching over to tea, especially for the health benefits. (1:11)   To make herself stand out, especially by marketing her tea towards women and being so forward with her brand, she had to go in 100%. She has found that the voice that she has fought for is what has created a strong community around this product. (2:03)   She urges you not to limit yourself and to use your voice. Don't let anyone tell you that what you want to do has never been done before, and therefore it won't work. Prove them wrong. (4:34)   Williams recently had an issue with a company trying to steal her ideas, and her community that she has built really backed her up and defended her. This is what can happen if you aren't afraid to use your voice. (5:03)   She stays true to her market, especially when people hate on her brand, by keeping a good sense of humor through it all. (6:27)   To find out more about Williams, you can go to SnarkyTea.com, on Instagram at @SnarkyTea, and on Facebook. (7:23)   Resources Mentioned in this Episode Williams' Website: SnarkyTea.com Williams' Instagram: @SnarkyTea Williams' Facebook Snarky Tea Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com