Episode 045: Do I NEED a Facebook page for my massage business?

In this episode of the Folding Towels Podcast, David and Jackie explore the relevance of Facebook for businesses amidst a plethora of social media platforms. We chat about our personal experiences (David apparently has some strong feelings about social media) especially how cheesy and fake social media can be when you're trying too hard. But Facebook (and other social media channels) can be your business card, and can be used to build trust and familiarity. This is where you need to understand your audience and your niche. There's lots of way to use social media well, and it's probably got nothing to do with following the fads. Spoiler alert: if you want to use social media for your massage business, be yourself and be genuine. Be regular but not relentless in your social media endeavors. Embrace simplicity over complexity. Choose kindness over controversy. Your online presence should echo who you are off-screen—helpful, genuine—and that resonates more deeply than any sales pitch could EPISODE SPONSOR HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero. Order through https://www.hygieneaustralia.com.au/ Discount code: 15OFFFOLDINGTOWELS We mention: Darryl DJ Turner from https://scalingwellness.com/ Tim the Lawnmower Man The P00L Guy *** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠Website⁠⁠⁠ ⁠⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc