Episode 046: How to Use Hotel Hijacking at Marketing Events

In this episode, Kim, Kelly, and Mike talk about hotel hijacking and how you can use it at events to get more leads.    Key Takeaways!   Hotel hijacking is when you target Facebook ads, when you are attending or speaking at an event, directly to that event location. You can create ads with a one mile radius and put "drop pins" all around that radius and exclude those outside the pins. (1:48)   You can call out the attendees in the ad copy to catch people's attention and get them to notice you at the event. (4:00)   They ran ads ahead of the event to create buzz, and during the event, they switched the targeting to just the hotel. At the end, they customized the ads to ask if the viewers had caught Kim's session and gave them an option to opt in. (4:58)   These ads create familiarity, conversation, and celebrity to you and your business. (7:25)   Resources Mentioned in this Episode Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com