Episode 047 | How OmaxBooks Ended Up on Eminem’s Shade 45

⭐⭐⭐⭐⭐ What if millions of people aren’t outside your market, but simply outside your language? Rob Kenner, author of The Marathon Don’t Stop, recently joined DJ Whoo Kid on Eminem’s Shade 45 and stopped the conversation to talk about the upcoming French edition of his book with OmaxBooks. What mattered to me wasn’t simply the mention. Rob understood the mission: making Nipsey Hussle’s story accessible to a potential audience of more than 400 million French speakers across Africa, Haiti, Canada, Europe and beyond. In this episode, I explore why translation can become a growth strategy, why accessibility can unlock markets that already exist, and why sometimes you don’t need a new product. You need a new bridge.Let’s discuss.
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