Episode 047: How to Utilize Trade Show Booths to Grow Your Business

In this episode, Kim, Kelly, and Mike talk about trade show booths and how to get the most out of them.   Key Takeaways! These strategies that work for trade show booths also for websites, ads, or anything that involves interaction with you and your clients. (2:09)   It's very apparent when your booth is working or not. What people say or don't say as they walk by says a lot. (2:33)   Ask people questions as they walk by to engage them. You need to make sure that whatever questions you ask, you can engage with the potential client, no matter their answer. (3:19)   It's smart to have a reward attached to having them fill out contact information. You could, for example, have a sweepstakes going on for the people that give you their information, guaranteeing you will get a good amount of contacts at a very low cost. (4:38)   Have a question and then have a follow up. Also, make sure to have a direct response copy with a specific call to action in your pitch. (5:21)   It's important to train the people who will be running your booth, giving them the proper tools they need to succeed. (8:03)   It's okay to have a booth without a table or to move the table to the back of the booth. This gets rid of the physical barrier and makes your booth more comfortable and approachable. (9:00)   You could also use pop-up banners to create curiosity, interaction, and a tactile experience. (10:04)   Instead of giving your staff regular chairs to sit on, you could give them cubes or stools to sit on instead. This still gives your staffers a place to rest but creates a more interactive feel to the booth.  (11:09)   Make sure that your booth is mystery stop shopped if you aren't running it yourself. This way you can know what really goes on at the booth and you can make sure your staffers are doing their job. (11:47)   Using videos and asking for a call to action or a sale at the end of your pitch is also important to consider doing. (13:04)   Resources Mentioned in this Episode Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com