Episode 048 - Maslow's Hierarchy of Needs

This week's episode is a little bit different. David and Nathan do a bit of a freestyle rant on Maslow's hierarchy of needs, as it pertains to writing your sales copy. For those of you who might be unfamiliar with the topic, here's what we'll be covering. Physiological needs * consumer goods * food * clothing * shelter Safety needs * personal security * financial security * health and well being Social belonging * Fitting in * Trends * Identity brands Esteem * Status symbols * Luxury items Self-actualization * Courses * Self-Improvement materialsDownload.