Episode 049 | 5 Lessons From Jeff Staple on Building a Brand Money Can’t Copy

⭐⭐⭐⭐⭐ What makes a brand impossible to buy or copy? Last night at the Wayflyer Visionaries Summit in Williamsburg, I listened to Jeff Staple explain nearly 30 years of building at the intersection of streetwear, sneakers, community and culture. From the Pigeon Dunk and his collaboration with Nike to what he calls “the years and the tears,” this episode breaks down five lessons about finding the real purpose behind your product, building where cultures intersect, creating collaborations based on complementary assets, paying attention to the work that makes you lose track of time, and protecting the invisible experience behind your brand. Because culture isn’t something you can simply purchase. It has to be built.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas