Episode 049: How to Deal with the Elimination of Partner Categories

How to Deal with the Elimination of Partner Categories In this episode, Kim, Kelly, and Mike talk about how you can handle the upcoming elimination of partner categories on Facebook.    Key Takeaways! In the next six months, Facebook has shared that they are going to eliminate the ability to target people based on partner categories, which has been an effective way in the past to reach new leads. (0:46)   There are a lot of other ways to target people besides this feature, so don't fret. (1:49)   There is a lot of stress around the fact that people don't know when exactly this change is going to be happening and how they will be able to target new leads without this feature. (2:50)   Audience Insights. This tool is in Facebook's ad manager and allows you to upload a list of your current best customers, and you can get all kinds of great information from that. (3:03)   Begin to research. You can still target based on the interests of your potential leads. Do as much research as you can now, while the partner categories are still visible, so you have an idea of what your target market is interested in when this feature is taken away. (4:08)   Get creative as to how you can get into the mind of your prospect. (5:49)   To get 10,000 Facebook fans in 3 days or less for free, you can visit 3daysto10k.com. (6:39)   Resources Mentioned in this Episode Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com