Episode 052 | How to Make a Book Live for Years, Not Just a Launch Week

⭐⭐⭐⭐⭐ Everyone wants a great launch. But what happens six months later? One year later? Five years later? As I return to Paris to prepare the upcoming OmaxBooks releases of books about Nipsey Hussle and Tupac Shakur, I’m thinking about a philosophy we’ve followed since the beginning: a book shouldn’t live for a few weeks. It should live for years. From Issa Rae to Rick Ross and 50 Cent, this episode is about building beyond launch day and creating products that continue generating conversations, events and opportunities long after their release.Let’s discuss.X, TikTok, LinkedIn, Instagram: @alexisonestas