Episode 057: "The Hook"

In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Dave Dee discuss how to execute a successful promotion. Kim shares how they collaborated on The 2 day Six Figure Summit, as Dave did commentary on the execution of the webinar. Also, Dave, Kim, and Mike share about how you can learn the "Systems" on how to generate more leads, make sales, and get referrals by design. Key Take Aways 0:40 Kim talks about The 2 day Six Figure Summit and the webinar 4:00 Dave talks about creating "The Hook", and selling tickets for the webinar. 5:45 Mike talks about the live event they handle to promote the webinars. Kim shares the social media announcements and sharing information and links to join a live event on Zoom and Facebook Live. 8:00 Dave talks about - The speed of implementation, and not over the top planning, but jumping on implementing that plan. Kim shares about creating a sense of urgency and scarcity on the ticketing of the event. 10:30 Dave talks about Scarcity, Multiple Scarcity, and Real Scarcity. Also the outcome or transformation for the guests. Dave talks about overcoming objections and acquiring value. 15:00 Kim talks about selling 14 tickets to adding 54 and after the 24 hour email, to selling out of spots for the event. 16:00 18:00 Dave and Mike share on getting more quality leads and how you could convert these leads into qualified buyers. Kim shares on their strategies or helping you learn the system for generating leads, increasing the lifetime values, and setting up a referral system. Mention in the Episode The 2 day Six Figure Summit