Episode 062: "Juicy Carrots with Dr. Michele Askar"

In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Kelly LeMay discuss marketing on social media with Dr. Michele Askar, a business owner at Beaver County Spinal Disc and Neurology Center. Michele shares her success after joining the 10k program. This is a great episode to learn about uniques strategies of marketing on social and digital platforms.  Key Takeaways 0:40 - Coffee talk! Kim, Mike, and Kelly talk about the week of rain. Kelly ready of the shout out and feedback from the 10k program.  2:18 - Kim welcome Dr. Michele Askar owner of Beaver County Spinal Disc and Neurology Center.  3:00 - Michele talks about moving her marketing strategy to social media marketing. Michele talks about using the News Paper in the early times. But the cost has gone up to attract leads and the ROI has declined.  4:39 -  Michele talks about how the 10K Fans program has made a difference in gain new clients and leads. Also, she gives detail on creating a "Juicy Carrot."  5:27 - Kim asks Michele to talks about what the Juicy Carrot was about. Michele says this was a guide or banner on the digital new paper. Michele talks about how this allows people to find her site.  7:00 -  Michele says this allowed her to gain 10 times the ROI. Kim talks about how the 12 minute social media machine works.  8:26 - Kim asks about how many emails she is sending and how she is staying in touch with her leads.  10:00 -  Mike talks about the switch to print media to online media and the cost savings. Mike shares other notable strategies Michele is doing such as niching, 3-4 follow-ups, and using one pillar or lead source.  15:00 -  Kim rounds out ideas of the strategies and the multiple channels. Also, join us for a free live masterclass at 3daysto10k.com.    Mention in the Episode  powerfulprofessionals.com 3daysto10k.com   Beaver County Spinal Disc and Neurology Center 724-709- 7709