Episode 079 - Copywriting for Business Owners

Today our special guest is Debbie Owen, who has her own podcast, The Sales Page Podcast, and is a book-launch strategist and freelance copywriter. She’s agreed to give us a crash course for business owners in writing copy that brings in business. Here are the main topics she addresses: 1. What is the most important thing a business owner should start with when they think about writing copy for a sales page? 2. Many business owners try to write copy that creates a desire for the product or service they offer. What’s wrong with this approach? 3. How do you write copy for a sales page that addresses the prospect’s level of problem awareness? 4. What are some typical sales page copy mistakes business owners make when they write their own copy? Debbie's WebsiteDownload.