Episode 08 - The Effects of Facebook's Algorithm Change in Your Marketing

Facebook is the world's largest and most popular social networking site to date. Marketers and business owners often attempt to use Facebook due to its huge audience engagement, which they have taken advantage of successfully. In the recent changes to its algorithm however, many are taken aback and are scrambling for answers as to how to respond best to these changes.  What are you to do when your Facebook business page's reach has declined? Should you continue posting content at this stage? What kind of content is being ranked by Facebook highest so you can formulate your content this way? In this Episode: The recent changes to Facebook's algorithm that affect how you market your business on Facebook How less public content is being shown on Facebook including videos, posts from publishers, and businesses How posting from your Facebook business page, your reach will be diminished over time How posts are going to be ranked differently, giving priority to posts that "spark conversations and meaningful interactions" among users How to increase your chances of successfully using Facebook in spite of the significant changes How posting less frequently but more thoughtfully is now advantageous with Facebook How to create content that will stimulate conversation How Facebook is ranking live video and why you should jump into live video today How Facebook dislikes asking for comments, likes and shares on your posts as engagement-bait will be demoted in the Newsfeed How important is mastering Facebook ads in order to drive traffic to your business page How to use Facebook messenger chat bots along with human interaction How to adapt to the Facebook changes using quality content, skills development, and new tech tools