Episode 098 | We Cracked the Code

In this episode, we take a deep dive into the various steps required for a local artist to make it to the international stage and achieve lasting success. We also explore the different types of artists within the industry and why some may find it easier to reach global recognition compared to others (7:35). Following that discussion, we turn to AI for a blueprint on how to successfully break a Kenyan artist into the international market, as well as how much an artist may need to spend to achieve this (41:36). We also review new music that dropped last week! Song Pick: Coster Ojwang, Savara - "Jathum" produced by Wuod Omolo. To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.