Episode 1.1 Why Every Business Needs Marketing

Welcome to the first episode of Marketing That Moves People. In this introductory episode, Dr. Derek introduces the course, explains the purpose of the podcast series, and shares why marketing is much more than advertising, social media, or selling.Joining the conversation are Sarah Mitchell, Director of Marketing for a Fortune 1000 manufacturing company, and Miguel Ramirez, founder of a growing chain of rural coffee shops. Together, they explore how organizations of all sizes use marketing to understand customers, create value, and build lasting relationships.Listeners will learn why marketing begins with understanding customer needs, how value creation drives business success, and why every organization—from local small businesses to global corporations—depends on effective marketing. The episode also introduces the role of artificial intelligence in modern marketing and previews the concepts students will encounter throughout the course.Whether you're considering a career in marketing or simply want to understand how businesses connect with customers, this episode provides the foundation for everything that follows.