Episode 1.2 Creating Customer Value and Competitive Advantage
from Marketing That Moves People Hosted by Derek Dachelet, Ph.D.
Why do customers choose one business over another? In this episode, Dr. Derek, Sarah Mitchell, and Miguel Ramirez explore the concepts of customer value, customer satisfaction, and competitive advantage. Through examples from manufacturing, small business, and everyday purchasing decisions, they discuss how organizations create value beyond price, why customer expectations continue to evolve, and what separates successful businesses from their competitors. Listeners will learn how understanding customer needs, delivering meaningful value, and building sustainable competitive advantages are essential to long-term business success.
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