Episode 1.3: Prospecting Creates Future Opportunity

In this episode of Selling That Solves Problems, Dr. Derek, Becca Voss, and Marcus Reed explain why prospecting is essential to professional selling. Students learn how to identify potential customers, use referrals and trigger events, qualify prospects, build a healthy pipeline, use CRM to manage follow-up, handle rejection professionally, and use AI responsibly to prepare prospecting messages and call plans.