Episode 1.3 The Four Decisions Every Marketer Makes

Every product launch requires a series of important decisions. In this episode, Dr. Derek, Sarah Mitchell, and Miguel Ramirez explore the Four Ps of Marketing—Product, Price, Place, and Promotion—through the launch of a fictional Nitro Cold Brew coffee product. Listeners will learn how marketers use the marketing mix to create value for customers, build competitive advantages, and bring products successfully to market. The episode also prepares students for their upcoming Marketing Mix Analysis activity by demonstrating how to evaluate a real product through the lens of the Four Ps.