Episode 1.4 When Marketing Does Good—and When It Doesn't

Marketing has the power to inform, inspire, and create positive change—but it can also mislead consumers and damage trust when used irresponsibly. In this episode, Dr. Derek, Sarah Mitchell, and Miguel Ramirez explore real-world examples of ethical and unethical marketing, including Patagonia's sustainability-focused campaigns, Dove's Real Beauty initiative, the Fyre Festival disaster, and Volkswagen's emissions scandal. The discussion also examines customer privacy, data ethics, and the growing role of artificial intelligence in marketing. Listeners will learn why trust is one of the most valuable assets a company can build and how ethical decision-making contributes to long-term business success.