Episode 1: Avoid these pitching mistakes to get a Yes

The theory is that any press is good press. There is some truth to that; however, first, you have to get the attention of an editor, writer or producer. There's an art to pitching. With hundreds of thousands of pitches going out every day, not all are up to par. 9 out of 10 pitches will wind up in the trash folder. If the subject line doesn't POP, it doesn't matter the content of the pitch because the email will never get opened.  Dr. Cheryl Robinson, the #sassywriter, and Tara Ackaway, the #chicpublicist, share tips & tricks on how to properly pitch to media outlets. There's a right way and there's a wrong way. Learn to avoid top mistakes revealed in Episode 1 so that you get a Hell, Yes! instead of an Ummm, No! Follow us on Instagram: @ummmnopodast