Ummm, No! That's Not How It Works
BookmarkDr. Cheryl Robinson & Tara Ackaway
Ummm, No! That's Not How It Works is a news podcast hosted by Dr. Cheryl Robinson & Tara Ackaway. It has 19 episodes, with the latest published April 2021.
We’re a resource for navigating the media and entrepreneurial landscape. Ummm, No! takes you through the proper and professional strategy of connecting with media platforms and scaling your business. We share what we wish we knew when we were starting our businesses. We explore everything from failures to triumphs and guest hosts.Dr. Cheryl Robinson is an international speaker, creator of Embrace the Pivot & a regular contributor at ForbesWomen. Tara Ackaway is CEO of Social Wise Communications. Bad a** publicist. Social media branding extraordinar.Let's go from Ummm, No! to Hell, Yes!
news ·en ·19 episodes
Episode 19: Why The 1st Feature Matters - No One Cares About The 2nd Feature From The Same Publication
Episode 18: Know Your Worth, Then Add Tax
Episode 17: What Is An Advertorial & Why You Should Avoid It While Building A Brand
Episode 16: How To Deal With Re-Entry After The Pandemic & How To Maintain Relationships
Episode 15: How To Keep Your Client Relevant & Why People Should Care About What You Have To Say
Episode 14: Your Procrastination Is Not My Problem
Episode 13: Amanda Samaan, founder of Revolver PR, discusses the importance of networking to advance your career as a publicist
Episode 12: Having the ‘student mindset’ keeps you ahead of the trends in your inudstry and helps you build relationships
Episode 11: How to properly communicate your message to writers, clients & publicists
Episode 10: Setting Expectations Before, During & After Landing A Feature
Episode 9: Understanding the power of the media kit
Episode 8: The power of local media - don’t underestimate its benefits
Episode 7: Why it’s NEVER OK to ask to see a draft or rewrite an article for a writer
Episode 6: Consider pivoting your pitch, story angle & clients expectations to get featured
Episode 5: From the editorial side, what makes an article aesthetically pleasing w/Jess Licciardello
Episode 4: 3 Tips on how to connect with writers
Episode 3: As much as you want to, DON'T burn a bridge in media!
Episode 2: How to manage disappointment & expectations when it doesn't go as planned with an interview
Episode 1: Avoid these pitching mistakes to get a Yes
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