Episode 1: Google Shopping changes, ITP and a core algorithm update

Episode 1 of the Search with Candour podcast, hosted by Candour, titled "Episode 1: Google Shopping changes, ITP and a core algorithm update" was published on March 15, 2019 and runs 17 minutes.

March 15, 2019 ·17m · Search with Candour

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Summary

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Google Ads Shopping Updates Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no longer opt-out of having shopping ads showing on Google Images.  - Apple's ITP v2.1 is going to disrupt Analytics The new Intelligent Tracking Prevention going live in Safari 12.1 and iOS 12.2 will automatically expire cookies than are more than 7 days old, which will inflate Google Analytics metrics. - Google's broad core algorithm In a rare confirmation, Google has announced they are pushing a large, 'broad, core' algorithm update. We'll be discussing the impact and Google's advice on what to do. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

Episode Description

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing:

- Google Ads Shopping Updates
Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no longer opt-out of having shopping ads showing on Google Images.

- Apple's ITP v2.1 is going to disrupt Analytics
The new Intelligent Tracking Prevention going live in Safari 12.1 and iOS 12.2 will automatically expire cookies than are more than 7 days old, which will inflate Google Analytics metrics.

- Google's broad core algorithm
In a rare confirmation, Google has announced they are pushing a large, 'broad, core' algorithm update. We'll be discussing the impact and Google's advice on what to do.

You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk