Episode 1: Trial and Error and Investing in Success, with Mario D'Aquila

Curtis and Tom are joined for Part One of a multi-chapter success story by guest Mario D'Aquila, Chief Operating Officer of Assisted Living Services, Inc. in Cheshire, Connecticut. In Chapter One, Mario shares his experiences and best advice on the early stages of a company's exploration into marketing and advertising: what worked, what didn't, and why you need to push yourself to start early in investing in your future success. Lesson Learned: What was the biggest a-ha moment early on in your sales and marketing efforts?