Episode 1: You are not your customer

from Everybody hates your brand · host Jen Clinehens, Rob Voase

0.00 - 2.18: An introduction into the podcast, us and our credentials - what have we done and why are we qualified to have opinions.2.19 - 4.05: A discussion on who this podcast is aimed at.4.06 - 18.58: The meat of the podcast where we discuss the delusions of grandeur marketers have about the importance of their brand, how different marketers are to rest of society, how dangerous it is to assume you're like everyone else and the concept of Market Orientation.18.59 - 21.18: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.External links referenced:Thinkbox survey of variances between customers and the marketing/advertising industry. CLICK HERE'The Long and Short of it' by Les Binet and Peter Field. CLICK HERE.'Effectiveness in Context: A Manual for Brand-Building’ by Les Binet and Peter Field. CLICK HERE.'Be less Zombie' by Elvin Turner. CLICK HERE.Our website at everybodyhatesyourbrand.com. CLICK HERE.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE.

What this episode covers

In this inaugural episode, we introduce ourselves, why you should care about our opinions and where our podcast title came from.

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Episode 1: You are not your customer

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Frequently Asked Questions

How long is this episode of Everybody hates your brand?

This episode is 21 minutes long.

When was this Everybody hates your brand episode published?

This episode was published on August 13, 2020.

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