PODCAST · business
Everybody hates your brand
by Rob Voase, Jen Clinehens
A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Loyalty to Customer experience to Brand (with occasional swearing. Sorry Mum).
Episodes
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Episode 67 - Talking about the value of Sponsorship with Special Guest Rory Natkiel
In this new episode, we explore a part of the marketing mix that we have hitherto yet to cover – Sponsorship. We are joined by Rory Natkiel. Rory has spent nearly 15 years in senior strategy roles at agencies including Iris and Sid Lee Sport, working with brands including adidas, Lidl and Tommy...
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Episode 66 - Talking Loyalty and the Psychology that drives it with Special Guest Mark Sage
In this episode, we talk to Mark Sage. Mark is a Writer and Strategist who explores the Psychology behind loyalty and how brands can earn it. He’s got bags of practical experience in multiple markets, having worked on Nectar in the UK and Yuu Rewards in Hong Kong, from where he joined us for this...
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Episode 65 - Talking the role of CRM, AI and formal marketing training with Special Guest Gianfranco Cuzziol
In the episode, we talk to Gianfranco Cuzziol. Gianfranco is a CRM and Personalisation Advisor, Speaker, Author, Consultant and Educator. He’s worked both client and agency side, leading global CRM for brands like Aesop. We talk about CRM dos and don'ts, the role of AI and his recently launched...
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Episode 64 - Talking agency independence and martech problem solving with Special Guest Ian Reeves
In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung. We talk about how an agency like his is, if...
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Episode 63 - Talking the power of AI and Humanity in building Customer Experiences with Antti Kangaslahti
In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG, technology, finance, telecoms, aviation, and education. We chat about the role of expectations in…
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Episode 62 - Talking Agentic AI with Special Guest Simon Spyer
In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started the company Data Agents. Their focus is on helping businesses to determine when and how to use...
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Episode 61 - Talking the complicated world of Martech and AI with Special Guest Rob Pellow
In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK. Rob is an expert in the somewhat labyrinthine and opaque world of martech and we talked about that world, its current obsession with integrating AI and…
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Episode 60 - Talking Video game marketing and inclusivity with Special Guest Angela Harding
This episode features an interview with Angela Harding. Angela is a veteran of the video games industry, having spent over 19 years working at Activision Blizzard. She held many roles there, including VP of EMEA for the legendary and enduring Call of Duty franchise. But she moved on from that a...
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Episode 59 - Talking about the point of Loyalty with special guest Adam Posner
In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty. We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program. External...
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Episode 58 - Talking Retail marketing, Loyalty and delicious chocolate with Amy Harman
We're back. Sorry, it took a while! But we are back with a bang. We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and also mental health in the workplace. Audio-Visual...
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Episode 57 - Talking creative work, the art of copywriting and Neurodivergence with Special Guest Natalie Howells
In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart. Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative...
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Season 5 Episode 1 - Talking Loyalty, CRM and AI with Special Guest Tom Phillips
We've been away for a while but we're back with Season 5 of Everybody hates your brand. We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart. He’s worked on...
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Season 4 Episode 7 - Talking AI and its impact on Marketing with Special Guest Simone Blakers
In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers. AI. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. It’s a scary…
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Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins
In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific...
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Season 4 Episode 5 - Talking Email Marketing and CRM with Special Guest Chad S White
In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today. You can hear us chat about Email...
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Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program?
In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. External resources: Above Average YouTube Channel - CLICK HERE Rapha 500 YouTube video - CLICK...
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Season 4 Episode 3 - Why targeting Gen-Z is really lazy marketing
In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it. External resources: Shane Gillis Stand-up clip - CLICK HERE IPSOS data - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by...
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Season 4 Episode 2 - Celebrating our 50th episode by talking CX, Behavioural Science and more with Jen Clinehens
We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. We also cover building a business,...
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Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose
Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the...
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Season 3 Episode 11 - Shining the harsh light of the scientific method on the world of advertising and marketing agencies with Special Guest Mark Razzell
We have our first returning guest to the show. Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia. And we’ve got him back because he has just launched a new venture called Critical Truth which...
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Season 3 Episode 10 - Talking starting, growing and selling marketing agencies with Special Guest Craig Wheeler
In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. Audio-Visual assets: Imagery: Photo by...
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Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar
In this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and…
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Season 3 Episode 8 - Talking CX, CRM and customer expectations with Special Guest Lucy Halley
We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in…
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Season 3 Episode 7 - Don't forget to destroy
In this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. External links referenced: The Mark Ritson article. CLICK HERE The Webmart...
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Season 3 Episode 6 - Marketing Room 101 Part 2
In this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full...... If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away...
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Season 3 Episode 5 - How golf brands convince golfers to buy the same gear year after year
In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own...
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Season 3 Episode 4 - Talking Marketing as an entrepreneur with Special Guest Lucy Kirby
In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget. Audio-Visual assets…
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Season 3 Episode 3 - What Amazon Prime can teach us about loyalty
In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily....
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Season 3 Episode 2 - What AC/DC can teach us about building a brand
Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand. You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it...
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Season 3 Episode 1 - Talking Marketing recruitment With Zoe Edwards, Principal Recruitment Consultant for The Industry club
Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards - Principal Recruitment Consultant for The Industry Club. She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus...
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Season 2 Episode 5 - What is in your Marketing Room 101?
In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own. If you want to get in touch to suggest your own suggested...
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Season 2 Episode 4 - Talking creativity and freelancing with Special Guest Paul Trueman
In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for...
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Season 2 Episode 3 - Talking cookie-cutter agency solutions, implementing marketing technology and the impact of the pandemic with special guest Clint Bratton
In this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact...
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Season 2 Episode 2 - Talking digital advertising, privacy and identity with special guest Dan Richardson
In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity. We cover topics like where an...
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Season 2 Episode 1 - Four things marketing agencies don’t know about their clients
It's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is about shedding light on the challenges of working client-side that marketing agencies don't know. From spending a tiny amount of time actually marketing to dealing with insane short...
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Episode 32 - Talking the current state of marketing agencies, diversity and working abroad with Special Guest Nicole Taylor
In this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating diversity in which she has found success and the positives of working in another...
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Episode 31 - Talking about barriers to great thinking and performance with Special Guest Fiona Craig
In the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance. From things such as psychological safety to...
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Episode 30 - Talking Facebook, agency leadership and diversity with Special guest Liz Roche
In this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America, Liz Roche. We cover changes in the agency model, under-utilisation of market technology, how to make the most of Facebook and diversity with marketing agencies. And it really is 'We' this...
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Episode 29 - Talking Market Research, Behavioural Science and Neuroscience with Special Guest Chris Bland
In this episode, we chat to Chris Bland, Director at Walnut Unlimited, who describe themselves as "the human understanding agency". We cover the role of market research and its evolution created by adding in new disciplines like behavioural and neuroscience and some of the tools and techniques…
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Episode 28 - Talking Loyalty programs, Block Chain and running businesses with Special Guest Phil Shelper
In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of...
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Episode 27 - Talking marketing in the Art world with Special Guest Charlotte Stewart
We talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste. From working at Christie's to starting her own consultancy working within…
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Episode 26 - Fortnite: A marketing case study
In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more....
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Episode 25 - Talking streaming, content creation and marketing with Special Guest Ross Thompson.
In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their...
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Episode 24 - Talking independent agencies, COVID and the future with Special Guest James Ray
Rob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in Bristol in the Southwest of the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID…
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Episode 23 - Talking marketing in the video games industry with Special Guest Eric Folliot
Episode Notes In this episode, Rob sits down with Eric Folliot, European Marketing Director for Square Enix - publishers of the Final Fantasy, Tomb Raider and Marvel's Avengers franchises to name a few. We discuss changes in the video games industry that are having seismic effects for marketing...
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Episode 22 - Talking marketing, AI and startup culture with Special guest Mark Bainbridge
Episode Notes In the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. Dragonfly is a suite of visual AI products that uses cutting edge neuroscience to accurately predict how the design of any content or experience influences what your audience sees first…
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Episode 21 - What makes Starbucks great?
Episode Notes 0.00 - 0.20: An introduction to the podcast. 0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more. 29.47 - 33.34: Outro. External links referenced: Jen's...
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Episode 20 - Talking Print and Purpose (with special guest Richard Boon)
Episode Notes 0.00 - 0.22: The introduction to the podcast. 0.27 - 38.01: In the main section, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency with a strong sense of ethics and environmentalism that runs through their operation. 38.06…
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Episode 19 - The pros and cons of working abroad
Episode Notes 0.00 - 0.21: An introduction to the podcast. 0.25 - 42.33: In the main section, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world. 42.37 - 43.47: We share what we're loving this week -...
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Episode 18 - What makes Netflix great?
Episode Notes 0.00 - 0.20: An introduction to the podcast. 0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. 29.45 - 33.51: We...
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ABOUT THIS SHOW
A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Loyalty to Customer experience to Brand (with occasional swearing. Sorry Mum).
HOSTED BY
Rob Voase, Jen Clinehens
CATEGORIES
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How many episodes does Everybody hates your brand have?
Everybody hates your brand currently has 68 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Everybody hates your brand about?
A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Loyalty to Customer experience to Brand (with occasional swearing. Sorry Mum).
How often does Everybody hates your brand release new episodes?
Everybody hates your brand has 68 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to Everybody hates your brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Everybody hates your brand?
Everybody hates your brand is created and hosted by Rob Voase, Jen Clinehens.
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