Episode 10: #FollowMe: The unstoppable rise of influencers

From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their ability to set trends and inspire action, a power that was once only reserved for celebrities and the elite. But who are these 'influencers' and do people still trust them?Host: Edward Bergen (Global Food & Drink Analyst)Guest: Simon Moriarty (EMEA Director of Mintel Trends), Jack Duckett (Associate Director, Consumer Lifestyles Research)Production/ Sound Engineer: Alex Diaz - th3cult.co.uk(Recorded in early 2019)