Episode 10: Into the Metaverse, with Katie Decker

Though we’ve “gone meta” before on Bullhorns and Bullseyes, this time we are entering the “Metaverse” quite literally. Collideascope team member since Day 1, Katie Decker, an expert in Facebook advertising, joins Curtis and Tom to discuss the misconception that “businesses have no business conducting business” on Facebook, and lays out some tips and best practices for doing it right. The three also delve into the targeting capabilities of Facebook, including the use of the Facebook pixel and building lookalike audiences. The conversation emphasizes the need for a combination of organic and paid Facebook strategies, as well as the importance of follow-up campaigns and multi-channel advertising. If you go in thinking Facebook and Instagram are inappropriate media for marketing to B2B audiences, you may just walk away with a new perspective. Takeaways Businesses should not overlook the potential of Facebook and Instagram for marketing and advertising. Facebook offers targeting capabilities that allow businesses to reach specific audiences. A combination of organic and paid Facebook strategies is often more effective. Follow-up campaigns and multi-channel advertising can enhance the impact of Facebook advertising.