Episode 101: The Emotionally Available Brand with Joanna O’Connell

LIVE FROM POSSIBLE 2026! Stefanie Beach sits down with Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group, for a fascinating conversation about the future of brand influence. From emotional availability and AI-powered purchasing decisions to influencer trust, ad fatigue, and the evolving role of storytelling, Joanna shares groundbreaking research and actionable insights on how brands can build deeper connections, earn consumer trust, and stay relevant in an increasingly complex media landscape.About Joanna O’Connell: Joanna O’Connell is Chief Intelligence Officer for Omnicom Media, North America where she heads Omnicom Media Intelligence. OMI helps its colleagues and clients anticipate and smartly react to the most important trends in media and advertising through research-based guidance and actionable insights. A data-driven advertising expert, O’Connell has served as a pioneer throughout her 20+ year career.About Omnicom Group, North America: Heading the marketplace intelligence function for OMG, NA, marketplace intelligence delivers the actionable insights, predictive analyses and prescriptive recommendations that enable OMG teams and clients to anticipate, manage and  leverage , emerging trends, rapid shifts and seismic disruptions  in the media landscape to drive business growth.Discover more at omnicommedia.com