PODCAST · business
The Digital Marketeer
by The Digital Marketeer
Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.
Episodes
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Episode 116: Scars Into a Movement, with Mindie Kaplan
Mindie Kaplan, Executive Vice President at MediaMint and Creator of The Million Mammogram Challenge, joins host Stefanie Beach to kick off Breast Cancer Awareness Month, October. Mindie opens up about her 2019 early-stage breast cancer diagnosis and double mastectomy, detailing how a private...
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Episode 72 - Stop Bleeding Money on Amazon with Carolyn Lowe
In Episode 72 of The Digital Marketer, host Stephanie Beach welcomes Carolyn Lowe, founder of ROI Swift, to discuss how to optimize your Amazon strategy and stop losing money. Carolyn shares her expertise in helping brands thrive on the platform, emphasizing the importance of understanding…
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Episode 71 - How Alex Strickland Makes Every Day the Super Bowl
In Episode 71 of The Digital Marketeer, I sit down with Alex Strickland, who leads publisher relationships at FreeWheel. With a rich history in the media industry, Alex shares insights on how FreeWheel successfully integrated real-time programmatic advertising during the 2024 Paris Olympics,...
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Episode 70 - Daphne Subar Finds the Sweet Spot of Business Gifting
In Episode 70 of The Digital Marketer, I have the pleasure of welcoming back Daphne Subar, the visionary behind Subar Sweets. Join us as we explore her innovative approach to business gifting, where intentionality meets creativity. Daphne shares insights on how her company has transformed the...
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Episode 69 - Truth Bombs with Rosie O’Meara and Kate Scappaticci
In Episode 69 of The Digital Marketer, I host an enlightening conversation with Rosie O'Meara and Kate Scappaticci, two dynamic leaders from GroundTruth, recorded live from Cannes. We dive into the transformative impact of connected TV and digital out-of-home advertising on performance marketing....
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Episode 68 - For the Love of Commerce with Brendan McCarthy
In Episode 68 of The Digital Marketer, I, Stephanie Beach, engage in a thought-provoking conversation with Brendan McCarthy, CMO of Criteo. We explore Criteo's remarkable evolution over two decades from a retargeting company to a leading commerce media platform. Brendan shares insights on the...
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Episode 67 - How Jason Kramer’s CRM Hack Generated $1M in 4 Months
In Episode 67 of The Digital Marketer, I sit down with Jason Kramer, founder and CEO of Cultivize, to explore his innovative CRM strategy that generated over $1 million in just four months. With over 20 years of experience, Jason shares his insights on the complexities of CRM and how to transform...
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Episode 66 - The Measurement Maze with Angelina Eng: Why Having Standards Isn't Enough
In Episode 66 of The Digital Marketer, titled "The Measurement Maze with Angelina Eng: Why Having Standards Isn't Enough," I engage in a thought-provoking discussion with Angelina Eng, VP of Measurement at the IAB. We explore the complexities of digital advertising, focusing on the critical...
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Episode 65 - Mike Richter & Erica Fieldman, Unplugged Collective
In this episode of The Digital Marketeer, I sit down with Mike Richter and Erica Fieldman, co-founders of Unplugged Collective, to explore their innovative approach to networking in a digital world. We discuss how they're transforming traditional networking into immersive experiences that foster...
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Episode 64 - Amelia Tran, Asteria Collective
In Episode 64 of The Digital Marketer, I sit down with Amelia Tran, founder and CEO of Asteria Collective, to explore her transformative journey in marketing and events. Amelia shares her inspiring story of resilience following a challenging layoff, which led her to build a community of over 700...
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Episode 63 - Susan Kravitz, SeenThis
In Episode 63 of The Digital Marketeer, I welcome Susan Kravitz, Head of Commercial Partnerships at SeenThis, a pioneering ad tech company transforming digital advertising through innovative streaming technology. We explore how SeenThis is redefining content delivery online, allowing brands to...
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Episode 62 - Carrie Sporer, SWAIR
In Episode 62 of The Digital Marketer, I sit down with Carrie Sporer, the co-founder of Sware, an innovative hair care brand tailored for active lifestyles. Carrie shares her inspiring journey from the fashion industry to entrepreneurship, revealing the motivation behind Sware and the unique...
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Episode 61: Haggai Klorman-Eraqi
In Episode 61 of The Digital Marketer, I welcome Hagai Klorman-Araki, a visionary entrepreneur and CEO of Agris Group. We delve into Hagai's journey, starting from his childhood entrepreneurial exploits at summer camp to his impressive academic achievements and diverse business ventures. He…
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Episode 60: John McDougall - McDougall Interactive
In Episode 60 of The Digital Marketer, I sit down with John McDougall, president of McDougall Interactive and a digital marketing pioneer with over 25 years of experience. We delve into the fascinating evolution of SEO and explore how artificial intelligence is reshaping the digital landscape.…
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Episode 59: Advance Women
In our first-ever live show from POSSIBLE in Miami, Stefanie sits down with Advance Women co-founders Hollis Guerra, Priti Powell, and Sophia Westrich to discuss the movement they built to support and empower women across AdTech. They share their experiences with mentorship, leadership, and...
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Episode 58 - Adam Callinan, Pentane
In Episode 58 of The Digital Marketer, host Stephanie Beach welcomes Adam Callinan, founder and CEO of Pentane. This episode dives deep into how Pentane is revolutionizing profitability and marketing performance for consumer brands. Adam shares insights from his entrepreneurial journey, detailing...
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Episode 57 - Matthew Stafford, Build Grow Scale
In Episode 57 of The Digital Marketer, I sit down with Matthew Stafford, managing partner at Build Grow Scale, to delve into his inspiring journey from the concrete business to the realm of e-commerce. Matthew shares valuable insights on website optimization and the innovative strategies his team...
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Episode 56 - Jeff Greenfield, Provalytics
Stefanie Beach delves into the world of marketing and finance with Jeff Greenfield, Co-Founder and CEO of Provalytics. Discover how to bridge the gap between creative marketing strategies and hard financial metrics, and learn why understanding attribution is key to optimizing your advertising...
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Episode 55 - Peter Cunha, Sovrn
In Episode 55 of The Digital Marketer, I sit down with Peter Cunha, Managing Director at Sovrn, to delve into the transformative power of curation in programmatic advertising. With over six years at Sovrn and a rich background in ad tech, Peter brings invaluable insights into how curation is...
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Episode 54 - Ali Wendroff, Sharethrough
In Episode 54 of The Digital Marketeer, I sit down with Ali Wendroff, Vice President of Demand Partnerships at Sharethrough, a leading global ad exchange. We delve into the intricacies of demand-side and supply-side platform partnerships, exploring how these relationships shape the digital...
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Episode 53 - Kasper Sierslev, Zite
In this episode of The Digital Marketeer, I sit down with Kasper Sierslev, Chief Commercial and Creative Officer at Zite and author of the upcoming book, Incredible. We explore the transformative journey of in-house marketing, discussing how companies can build effective in-house teams that…
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Episode 52 - Eric Holtzclaw, Liger
In Episode 52 of The Digital Marketer, host Stephanie Beach welcomes Eric Holtzclaw, Chief Strategist at Liger, a cutting-edge hybrid marketing firm. Together, they explore Eric's extensive journey through entrepreneurship, enriched by insights gained from interviewing over a thousand...
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Episode 51 - Rachel Hernandez, The HOTH and Next Net Media
Stefanie Beach chats with Rachel Hernandez, Senior Director of Content at The HOTH and Director of Digital Strategy at Next Net Media, about the critical role of SEO and link building in successful marketing campaigns. They explore Rachel's journey from aspiring writer to SEO expert, emphasizing...
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Episode 50 - Scott Grates, Referrals Done Right
Join host Stefanie Beach as she converses with Scott Grates, a national bestselling author and entrepreneur, who shares his inspiring journey from the bustling streets of Philadelphia to the serene shores of Maui. Discover how Scott's passion for building genuine relationships transformed his...
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Episode 49 - Scott Omelianuk, BabyRobot Studios
In Episode 49 of The Digital Marketer, I sit down with Scott Omelianuk, the co-founder of BabyRobot Studios and former editor-in-chief of Inc. Magazine. Scott shares his extensive experience as a media expert and consultant, discussing the evolution of brand purpose and its vital role in today's...
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Episode 48 - Andy MacLeay, Fluency
In Episode 48 of The Digital Marketer, I welcome Andy MacLeay, VP of Engagement and Channels at Fluency, an innovative advertising operating system. Join us as Andy shares insights into how Fluency leverages robotic process automation to enhance digital marketing efficiency, enabling teams to...
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Episode 47 - Mitch Duckler, FullSurge
In this enlightening episode of The Digital Marketer, I welcome Mitch Duckler, managing partner at FullSurge, a consultancy specializing in brand strategy. With over 30 years of experience in brand and marketing strategy, Mitch shares insights into the essential elements of brand positioning and...
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Episode 46 - Emeric Ernoult, AgoraPulse
In Episode 46 of The Digital Marketer, join me, Stephanie Beach, as I sit down with Emeric Ernoult, founder and CEO of Agorapulse. Emeric shares his fascinating journey from being an M&A lawyer to launching a successful SaaS company focused on social media management. We dive deep into the...
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Episode 45 - Adam Katz, Sightly
In Episode 45 of The Digital Marketer, I sit down with Adam Katz, CEO of Sightly, to explore the innovative world of real-time marketing intelligence. Adam shares his unique career journey, including his pivotal role in shaping Sightly's brand mentality platform, which helps brands authentically...
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Episode 44 - Diana Kelly Levey, DKL Content Services Inc.
In Episode 44 of The Digital Marketer, I sit down with Diana Kelly Levy, the CEO and founder of DKL Content Services Inc. Diana shares her journey from a journalism background to becoming a successful freelance content marketer, copywriter, and coach. We delve into her strategies for creating...
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Episode 43 - Brandon Caudill, Pushly
In Episode 43 of The Digital Marketer, I sit down with Brandon Caudill, VP of Business Development at Pushly, to explore the transformative power of push notifications in digital marketing. Brandon shares his journey through the tech landscape and delves into how Pushly specializes in engagement...
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Episode 42 - Joe Zawadzki, AperiamVentures
Host Stefanie Beach sits down with Joe Zawadzki, a seasoned entrepreneur/CEO and currently, General Partner at AperiamVentures and Chairman at FxM. Joe shares his insights on the evolution of the digital marketing landscape, the importance of community and innovation, and the profound impact his...
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Episode 41 - RJ Nicolosi, Infillion
In this insightful episode, host Stefanie Beach interviews RJ Nicolosi, currently a member of the Board of Directors at Infillion, who shares his unique career journey from philosophy major to ad tech leader. RJ discusses the challenges and opportunities facing the industry, emphasizing the...
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Episode 40 - Tamara Edwards, Easy Breathwork
In Episode 40 of The Digital Marketer, I sit down with Tamara Edwards, founder of the B Society and creator of the Easy Breathwork method. In this enlightening conversation, we explore the transformative power of breathwork and how it can be seamlessly integrated into our daily lives. Tamara…
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Episode 39 - Zohar Hod, One Creation Corporation
In Episode 39 of The Digital Marketer, I sit down with Zohar Hod, the founder and CEO of One Creation Corporation. We dive into the pressing issues surrounding data privacy, particularly in the wake of rapid advancements in digital marketing technologies. Zohar shares his personal journey into...
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Episode 38 - David Kohl, Symitri
In Episode 38 of The Digital Marketeer, I sit down with David Kohl, the president and CEO of TrustX and co-founder of Symmetri, to explore the evolving landscape of programmatic advertising amidst increasing privacy regulations. David shares insights from his extensive experience, emphasizing the...
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Episode 37 - Robyn Streisand, The Mixx + Titanium Worldwide
In Episode 37 of The Digital Marketer, host Stephanie Beach engages with Robyn Streisand, co-founder and CEO of Titanium Worldwide and The MIXX Agency. Robyn shares her fascinating journey from working with Fortune 500 brands to establishing her own agency, driven by a desire for better client...
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Episode 36 - Dr. Gina Anderson, Luma Brighter Learning
In Episode 36 of The Digital Marketer, I sit down with Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning. With a rich background in education and a passion for enhancing adult learning, Dr. Anderson shares her insights into the critical role of effective training in the trucking...
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Episode 35 - Greg Monaco, Monaco Branding and Creative
In Episode 35 of The Digital Marketer, I sit down with Greg Monaco, founder of Monaco Branding and Creative. Greg shares his unique journey from professional soccer player to a branding and story coach, emphasizing the importance of following one’s passion. We delve into his entrepreneurial path,...
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Episode 34 - Erich Wasserman, CW Digital
Listen to the conversation as Stefanie welcomes the co-founder of MediaMath, ad tech business development vet and now Managing Member of recently-launched CW Digital Funds, Erich Wasserman. In this conversation, Erich recounts his extensive career in the ad tech world. He also discusses his…
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Episode 33 - Hélène Parker, Helene Parker Consulting LLC
Digital media maven Hélène Parker drops in for a dynamic conversation with Stefanie, exploring the world of programmatic advertising and the rapidly changing digital landscape. She shares insights into her training philosophy, motivational techniques, and offers career advice for professionals in...
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Episode 32 - Rachna Narem, Eightbar
In Episode 32 of The Digital Marketer, I have the pleasure of hosting Rachana Narum, the director and senior partner of Audience Intelligence and Insights at 8bar. With nearly two decades of experience in analytics, Rachana shares her journey from consulting to leading advanced analytics at 8bar…
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Episode 31 - Richard Sobel, Marcato
In Episode 31 of The Digital Marketeer, I sit down with Rich Sobel, founder and CEO of Mercato Solutions, to explore the evolving landscape of retail media networks. With over 15 years of experience in advertising and marketing, Rich shares his insights on how these networks are reshaping...
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Episode 30 - Anthony Giuliani, Twelve Labs
Anthony Giuliani, the Head of Operations at Twelve Labs, educates us about the company’s mission, which is to assist developers in creating programs capable of seeing, hearing, and comprehending the world as humans do. They aim to achieve this by providing developers with the most powerful...
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Episode 29 - Tina Tsang, Freelance Marketer
Join us as we welcome the charming Tina Tsang to The Digital Marketeer, where she’ll share her experiences and insights as a freelance digital marketing consultant. Tune in to hear about her motivations, the challenges she’s faced on her path to success, and her strategies for maintaining a...
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Episode 28 - Albert Yu & Shafi Mustafa, ElementalTV
Join Stefanie as she engages in an interesting conversation with two of ElementalTV’s co-founders: Albert Yu, the Chief Revenue Officer, and Shafi Mustafa, the Chief Strategy Officer. They delve into the current landscape of Connected TV (CTV) advertising from an ad tech perspective, highlighting...
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Episode 27 - Daphne Subar, Subarzsweets
In Episode 27 of The Digital Marketer, I sit down with Daphne Subar, founder of Subar Sweets, a unique sweet gifting company that specializes in creating a delightful cross between biscotti and cookies. Daphne shares her inspiring journey from practicing law to pursuing her passion for baking,...
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Episode 26 - Mila Tokar, Sharethrough
In Episode 26 of The Digital Marketer, I sit down with Mila Tokar, the Strategic Account Director at Sharethrough. Mila shares her impressive journey in the advertising industry, from starting her career in agency roles to her current focus on innovative ad solutions. We delve into Sharethrough's...
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Episode 25 - Zachary Rozga, ThecePlay
Join us as we welcome back Zachary Rozga, the Co-Founder & CEO of Thece, as he introduces us to ThecePlay, powered by Twin Galaxies. ThecePlay is a white-label video game audience challenge platform built to enable brands to authentically engage all gamers. Zach walks us through the testing phase...
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Episode 24 - Sarah Gallagher Trombley, Wolf's Lane Consulting
A woman of many talents, Sarah Gallagher Trombley is both the Founder/CEO of Wolf’s Lane Consulting and a digital parenting author, speaker, and thought leader. Listen to her candid conversation with Stefanie about her newsletter, “Thoughts from a Digital Mom,” and her mission: helping parents...
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ABOUT THIS SHOW
Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.
HOSTED BY
The Digital Marketeer
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