The Digital Marketeer

Jacqueline Corbelli, founder and CEO of BrightLine, joins Stefanie Beach to trace her unlikely path from restructuring banks to pioneering interactive and shoppable television advertising back in 2003, long before connected TV became mainstream. They dig into how Brightline shifted from working directly with brands to embedding its technology inside apps for NBCU, Disney, Paramount+, and Warner, the surprising engagement data behind shoppable formats and pause ads, and how shifting viewer attention spans are reshaping the ad model. Jacqueline also shares her take on AI as a creative amplifier rather than a replacement, and opens up about the surprising, almost accidental way her book, Changemaker, came to be written.About Jacqueline Corbelli: Jacqueline Corbelli is Founder and CEO of BrightLine, where she leads the company's vision to transform the television viewer experience into an engaging, two-way dialogue. One of the first female founders in adtech, she is known for identifying inflection points early and building companies that reshape industries. Jacqueline's career has spanned multiple industries, starting in financial services leading large-scale transformations that created billions of dollars in shareholder value. In addition to BrightLine, she created the AI platform SustainChain, addressing global supply chain resilience questions highlighted by the COVID pandemic. A frequent industry contributor, she has been featured in Fast Company, Business Insider, Bloomberg, and many others. Driven by a deep commitment to social justice, Jacqueline serves as an advisor to the Vatican, the United Nations, and creator of SustainChain. Her book, Changemaker, released in December 2025 to critical acclaim, is a modern playbook for change that distills her framework for driving meaningful impact across all industries she touches, and always leading with humanity as the core tenant and through-line toward solution-driven awareness and global change at scale.About BrightLine: BrightLine is the category creator in interactive CTV advertising, transforming television into a performance channel through dynamic, shoppable, and measurable ad experiences built natively for the living room. Powered by integrations across the full streaming ecosystem, BrightLine enables brands, agencies, and media partners to deliver premium interactive formats at scale — turning audience attention into measurable action. Trusted by the world's largest streamers and Fortune 100 advertisers, BrightLine is where TV finally performs like digital. Learn more at https://brightline.tv/ 

Jayson Dubin was supposed to be a dentist. Instead, he built Playwire into one of the fastest-growing ad tech companies around, then blew up his own playbook, cutting bid requests by 60% to chase trust over volume. In this episode, he opens up about the wake-up call that sparked that shift, why AI is forcing publishers to rethink everything, and what it really takes to stay relevant after two decades in an industry built on constant change.About Jayson Dubin: Jayson Dubin is the CEO and President of Playwire, an ad tech platform he founded in 2007 to help web, app, and OTT publishers monetize their content and audiences. With over 20 years of sales and marketing experience, he has grown Playwire into one of the fastest-growing technology companies in South Florida and America, serving a global roster of clients and partners. He is passionate about innovation and empowering publishers to succeed in digital media, and is an active voice in the South Florida ad tech community, a startup investor, and an EY Entrepreneur of the Year honoree.About Playwire: Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue and grow their audiences. Pioneering with its complete Revenue Amplification Management Platform (RAMP®), Playwire provides an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology, dubbed Revenue Intelligence TM. Named a Google Certified Publishing Partner (GCPP) in 2020, Playwire manages more than 700 websites and apps, serving 12 billion video and display ads, and streaming one billion minutes of video each month. Exclusivity with its partners allows Playwire to provide all of its digital advertising services through one channel. Playwire is headquartered in Boca Raton, Florida, but has a global reach with business operations and satellite offices spanning from San Francisco to Singapore.Learn more at playwire.com

Stefanie Beach and Joe Ligé explore the importance of cultural intelligence in modern marketing, challenging brands to move beyond impressions, clicks, and traditional audience targeting. Together, they discuss the industry's growing disconnect from authentic human connection and why meaningful engagement is built on understanding people, not just data.About Joe Ligé: Joe Ligé is the Founder and CEO of Culture Hive and a seasoned marketing and advertising leader with nearly two decades of experience in ad tech and data. Throughout his career, he has held leadership roles across major brands and helped shape the digital advertising landscape by developing strategies that connect brands with the right audiences. Drawing from years of experience, Joe identified a fundamental gap in the industry: while marketers have become experts at measuring performance, they've lost sight of the emotional and cultural connections that truly influence consumers.About Culture Hive: Culture Hive was built to help brands create more authentic relationships with multicultural communities through the power of cultural intelligence. Founded on the question, "How are we measuring our media?", the company encourages marketers to rethink traditional success metrics and focus on genuine human connection. By helping organizations better understand the cultures they hope to reach, Culture Hive empowers brands to build trust, relevance, and lasting impact beyond the numbers.Learn more at https://culturehivemedia.com/.

Stefanie Beach sits down with guest Edlin Choi, Founder of Reclamation Foods, for a conversation about purpose, sustainability, and rethinking the future of food. Drawing inspiration from his Korean heritage and a lifelong connection to the land, Edlin shares how he transformed an unexpected career path into a mission-driven business focused on regenerative agriculture and building a climate-positive food system. Together, they explore the intersection of entrepreneurship, environmental stewardship, and the choices shaping the future of what we eat. About Edlin Choi: Edlin Choi originally spent years working in the technology industry. Growing up on what was once productive farmland sparked an early appreciation for agriculture, and over the past nine to ten years, he developed a deep personal interest in food systems and regenerative livestock farming. That passion ultimately inspired him to leave the tech world behind and create a business focused on restoring both the land and the way we produce food.About Reclamation Foods: Reclamation Foods is on a mission to build a more sustainable food system by producing nutrient-dense, responsibly sourced products that support regenerative farming practices. Through the conversation, Edlin shares how reconnecting with his roots helped shape his vision for the company, the importance of climate-positive agriculture, and why the future of food depends on restoring ecosystems rather than depleting them.Discover more at reclamationfoods.comUse code MARKETEER for 15% off your order at Reclamation Foods!

Stefanie Beach meets to interview Behdad Jamshidi, the Founder of CJAM Marketing. The discussion focuses on Jamshidi's unique role as a marketing matchmaker who thoroughly vets marketing agencies to connect them with scaling, seven- and eight-figure businesses. Key topics analyzed include red flags to look for when hiring an agency, navigating the integration of AI into operational and strategic workflows, and balancing transactional marketing tactics with long-term brand building.About Behdad Jamshidi: Behdad Jamshidi started CJAM The Marketing Connector after realizing that most companies don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different, not only in their needs but also in where they are in the growth process, it isn’t a one-size-fits-all solution. In the past 7 years, Behdad (or Bee) has met with and assessed 1153+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy has allowed him to serve as the conduit between business owners and the marketing teams they need.About CJAM Marketing: CJAM The Marketing Connector, founded by Behdad Jamshidi, connects businesses to the right marketing partners based on where they are in the growth process and their unique goals. If you’re a business owner, chances are you’re really good at what you do. That doesn’t mean you’re good at marketing, or at evaluating whether or not someone is good at marketing. In fact, most businesses go through a minimum of 4-6 different marketing agencies before they find one they are happy with. And that is where we come in. Over the past four years, we’ve met with over 1157+ marketing agencies, freelancers, professionals and experts, evaluating their work and services. We’ve vetted that list down to 100+ preferred partners and then built systems around the matchmaking process to find your perfect match, the first time around.Discover more at https://cjammarketing.com/.

In this episode of "The Digital Marketeer," host Stephanie Beach interviews Liz Smith, the Co-Founder and CEO of the Raleigh-based luxury med spa ILŪMRA Skin. Smith discusses her transition from pharmaceutical marketing to entrepreneurship, highlighting the challenges of launching a brick-and-mortar business such as self-funding through loans and utilizing grassroots "guerrilla" marketing. About Liz Smith: Liz Smith is a co-founder and CEO of ILUMRA Skin, a modern medical-wellness practice in Raleigh, NC, and a fifteen-year veteran of the medical aesthetics industry. Her career spans executive leadership roles across prominent aesthetics and beauty companies, where she led sales strategy, marketing innovation, and global GTM launches of science-backed treatments and products. Her career is driven by deep commitment to innovation, education, and advancing science-backed solutions into skin health.About ILŪMRA Skin: ILŪMRA Skin is the convergence of that experience and a personal conviction that the future of skin health isn’t about changing how you look, but restoring how your skin functions, heals, and thrives. ILŪMRA Skin is about combining functional medicine with aesthetic medicine supporting long-term skin health in a natural, safe, and approachable way. Discover more at ilumraskin.com.

As we explore how brands can move beyond traditional digital ads to build authentic, long-term relationships with Gen Z and Gen Alpha audiences are built through immersive gaming platforms. In this discussion between Stefanie Beach and Alli Guglielmino (SVP Growth & Marketing, Gamefam), it is highlighted that these demographics spend significant time in virtual worlds, making authentic integration into gameplay a critical component of the modern marketing mix.About Alli Guglielmino: Alli Guglielmino is the Senior Vice President of Growth and Marketing at Gamefam. Since joining the company in 2022, she has orchestrated major partnerships with global entities such as the NFL, Netflix, Mattel, Paramount, and Warner Music Group. Gulamino oversees three core areas: managing strategic brand partnerships, executing influencer activations for campaign amplification, and building organic communities around games on social platforms like TikTok and Discord. Her key milestones include producing three of the five most popular Roblox concerts ever and managing a first-of-its-kind Netflix premiere within a Roblox game.About Gamefam: Gamefam is an immersive gaming and media company that focuses on creating high-impact experiences on platforms like Roblox and Fortnite. The company specializes in infusing brands into existing games in a way that feels natural to the core gameplay rather than forcing a disruptive commercial experience. A notable 2025 back-to-school campaign for Old Navy delivered 48 million gameplay sessions over six weeks, becoming the number two retail brand program on the Roblox platform. Additionally, Gamefam utilizes "RoMonitor," an analytics platform for Roblox, and operates a Creator Fund to help independent developers navigate professional brand integrations. Learn more at gamefam.com

Host Stephanie Beach welcomes marketing leaders Robyn Streisand, Founder and CEO of The Mixx and Titanium Worldwide, and Michael Krans, VP of Retail Media at Macy’s, for a special Pride Month discussion on the evolution of inclusivity in the advertising industry. Key themes include moving beyond "checkbox diversity" toward genuine brand belonging and the importance of long-term commitment over seasonal campaigns. The discussion explores how queer culture has increasingly influenced mainstream culture and the ways in which retail media networks use first-party data to measure the impact of inclusive messaging.About the Guests:Robyn Streisand: Robyn Streisand is the Founder & CEO of The Mixx and Titanium Worldwide, with 30 years of experience helping Fortune 500 brands connect authentically with diverse audiences. A recognized leader in LGBTQ+ inclusion and cultural fluency, she founded The Mixx and launched Titanium Worldwide, the world's first collective of certified-diverse marketing, media, and communications agencies. Her work helps brands build authentic connections that inspire loyalty and drive lasting growth.Michael Krans: Michael Krans is the Vice President of Macy's Media Network, leading retail media strategy across Macy's, Bloomingdale's, and Bluemercury. With more than two decades of experience spanning retail media, publishing, and digital commerce, he has held leadership roles at iconic brands including Harper's Bazaar, The New Yorker, Condé Nast Traveler, and Walmart Connect. Known for driving digital innovation, Michael helped launch ShopBazaar.com, one of the industry's first content-to-commerce platforms, and has built data-driven media solutions for some of the world's largest fashion, beauty, and retail brands.Connect with our guests linkedin.com/robynstreisand and linkedin.com/michael-j-krans

We hear from Jonah Travis, Senior Director of Demand Partnership at Intent IQ, and his thoughts about identity resolution and cross-device tracking in a cookieless digital landscape. Key themes include bridging tracking gaps between devices like CTV and mobile, and eliminating "black space" in data where 40% of traffic lacks identifiable markers. The discussion also addresses using on-page signals to distinguish high-value human consumers from AI-driven bot traffic to ensure ad quality.About Jonah Travis: Jonah Travis, Senior Director of Demand Partnerships, joined the team to solve industry-wide challenges like tracking on iPhones and cross-platform attribution. He has a background in programmatic, native, and search advertising from roles at companies such as FixU, AdMarketplace, and AdTheorent. Personally, he is a former college basketball player whose first job was delivering phone books in Minneapolis.About Intent IQ: Intent IQ is an identity solution pioneer with over 150 granted patents focused on connecting brands with audiences without using cookies. The company claims a 90% to 97% accuracy rate in cross-device identification by constantly validating probabilistic signals against a verified household graph. Originally publisher-focused, they are expanding into the demand side to provide advertisers with more informed, cross-platform solutions.Discover more at intentiq.com 

AI is everywhere, but is it working against women? Stefanie Beach sits down with global marketing powerhouse Nadia Koski to tackle the gender gaps embedded in AI systems and what they mean for brands, consumers, and the future of advertising. Raw, real, and ahead of the curve, this is the conversation the industry needs to have.About Nadia Koski: Nadia is a global marketing and communications leader with 18+ years of experience driving brand growth, digital transformation, and high-impact storytelling across adtech, martech, and publishing. She has led global strategy, PR, and omnichannel content ecosystems across international markets and delivered measurable business impact through data-driven content and innovation. She specializes in architecting AI-driven content ecosystems and multimedia networks that bridge the gap between technical innovation and human-centric storytelling. She has founded various ESG initiatives, mentorship programs, and networks to build inclusive, high-performing global teams that drive social impact and measurable ROI. Known for her strong executive presence as an international speaker, podcaster, and educator with a “connector” mindset, she is a driving force creating thought leadership and communication strategies in media, technology, and culture.Discover more at ⁠linkedin.com/in/nadiakoski⁠

LIVE FROM POSSIBLE 2026! Stefanie Beach meets with Jasmine Presson, Chief Strategy Officer, North America at MediaPlus Group to talk about what it takes to drive sustainable growth in today's evolving marketing landscape. The discussion explores the value of independent agency thinking, the intersection of media and creativity, and how brands can unlock stronger business outcomes by combining data-driven insights with innovative storytelling. Jasmine shares her perspective on navigating industry transformation, building meaningful consumer connections, and creating strategies that deliver measurable results while keeping pace with rapidly changing consumer expectations.About Jasmine Presson: Jasmine Presson is Chief Strategy Officer, North America at MediaPlus Group, with more than 20 years of experience in marketing research and advertising strategy. Known as a “marketing matchmaker,” she focuses on building authentic connections between brands and consumers that drive growth. Her career includes work with major brands such as Johnson & Johnson, Anheuser-Busch, PepsiCo, Revlon, Chiquita, and Canon. She also played a key role in building Mediaplus North America and shaping its strategic vision.About MediaPlus Group: MediaPlus Group is part of Serviceplan Group, Europe’s largest independent agency group. The company develops integrated media strategies that blend data, consumer insights, technology, and creativity to help brands grow. With a focus on agility and customized solutions, Mediaplus helps clients strengthen customer relationships, improve marketing performance, and navigate today’s evolving media landscape.Discover more at mediaplusgroup.com

LIVE FROM POSSIBLE 2026! Stefanie Beach sits down with Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group, for a fascinating conversation about the future of brand influence. From emotional availability and AI-powered purchasing decisions to influencer trust, ad fatigue, and the evolving role of storytelling, Joanna shares groundbreaking research and actionable insights on how brands can build deeper connections, earn consumer trust, and stay relevant in an increasingly complex media landscape.About Joanna O’Connell: Joanna O’Connell is Chief Intelligence Officer for Omnicom Media, North America where she heads Omnicom Media Intelligence. OMI helps its colleagues and clients anticipate and smartly react to the most important trends in media and advertising through research-based guidance and actionable insights. A data-driven advertising expert, O’Connell has served as a pioneer throughout her 20+ year career.About Omnicom Group, North America: Heading the marketplace intelligence function for OMG, NA, marketplace intelligence delivers the actionable insights, predictive analyses and prescriptive recommendations that enable OMG teams and clients to anticipate, manage and  leverage , emerging trends, rapid shifts and seismic disruptions  in the media landscape to drive business growth.Discover more at omnicommedia.com

Staying on the leading edge of Artificial Intelligence... The landscape of digital marketing is shifting, and industry leaders are sounding the alarm on the hidden biases within AI. In this episode, our very own Stefanie Beach and Nadia Koski join Shiv Gupta and Myles Younger on the podcast to discuss the critical importance of inclusivity as AI becomes the primary layer for media buying and consumer interaction, exploring why brands that fail to address biased data risk losing both revenue and the trust of future generations. About The AI Edge Podcast: AI Edge Podcast is a specialized platform designed specifically for marketing and advertising professionals to navigate the rapidly evolving landscape of artificial intelligence. In each episode, the show bridges the gap between complex AI advancements and their practical, real-world impact on the industry. By exploring critical topics, from the emergence of agentic shopping assistants and AI-driven data strategies at major media upfronts to the ethical challenges of biased training data, the podcast empowers its audience with the knowledge needed to maintain a competitive advantage in a tech-driven market. Watch more at https://uofdigitallive.podbean.com/

LIVE FROM POSSIBLE 2026! The future of media buying is here, and Butler/Till is already running it. In this episode, host Stefanie Beach sits down with Scott Ensign, Chief Strategy Officer at Butler/Till, to unpack how agentic media is transforming the way campaigns are built, bought, and optimized, from pharma to franchise networks, and why the agencies embracing it now will be the ones setting the pace for everyone else.About Scott Ensign: Scott Ensign is Chief Strategy Officer at Butler/Till and a leading voice in how marketing operates in a continuously disrupted world. His work centers on omnichannel marketing, a framework for driving performance when data is fragmented, limited, or just messy. He focuses on rethinking how media decisions are made, using AI as a continuous decision layer rather than a one-time optimization tool. Scott’s approach helps Butler/Till's clients adapt faster, compete more effectively, and build marketing systems that improve over time, especially in highly regulated and privacy-driven markets.About Butler/Till: Butler/Till is a data-driven media buying and marketing agency that helps healthcare, regulated, and multi-location brands turn media investment into measurable growth. The agency plans and activates campaigns across digital and traditional channels with a focus on outcomes like patient acquisition, qualified leads, and local market performance. They are known for reaching complex and underserved audiences, including rare disease patients and healthcare professionals, through privacy-first, HIPAA-conscious strategies. Combining programmatic media, advanced audience design, and AI-driven optimization, Butler/Till delivers efficient, compliant growth in environments where traditional targeting falls short. Discover more at butlertill.com

What happens when AI stops being a threat to creativity and starts becoming its greatest accelerator? In this episode, host Stefanie Beach sits down with Amy Thorne, Chief Future Officer at Dentsu Creative, to unpack how the smartest brands are using AI to move faster, think deeper, and create bolder work, without losing the human spark that makes it all matter.About Amy Thorne: Amy has spent over 20 years driving results for major organizations by applying analytic performance metrics to creative. She has a strategic approach to bringing distinct creative experiences to life through human truths and data-driven insights. Amy has strong hands-on Financial Services, Retail, Health and TM&E experience, but her work spans across verticals and includes the Automotive, Nonprofit and Insurance industries. Regardless of category, Amy excels at driving business innovation, transformation and inspiration to deliver both for clients and her team. She has a proven track record of building successful businesses, developing high-performing teams, and converting new opportunities with a focus on delivering measurable results.About Dentsu Creative: Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.Discover more at dentsucreative.com

Brittany Lo, Founder and CEO of Beautini and Beia Beauty, joins host Stefanie Beach to share her journey from a second-grade dream to building two successful beauty brands. She opens up about turning down L'Oréal to bet on herself, using the pandemic to launch Beia; a clean, functional body care line solving the "unsexy" confidence concerns real women face. And the pivots, customer conversations, and hard lessons that shaped the brand into what it is today.About Brittany Lo: Brittany Lo is a beauty entrepreneur and Founder & CEO of Beautini and Beia. With a background in marketing at brands like L'Oreal USA, Redken, and Sony Music Entertainment, and a B.S. from Babson College, Brittany has built a beauty empire that has been featured in People Magazine, The New York Times, and BRIDES, while collaborating with brands including Sephora, Amore Pacific, and American Express.About Beia: Beia is lifestyle skincare to keep you clean and confident throughout the day. We offer gentle, multipurpose solutions to insecurities such as KP, ingrown hairs, and body blemishes, that women often feel they just have to live with. Our fragrance-free formulas deliver real results without irritation, while seamlessly fitting into an on-the-go lifestyle and improving your daily routine.Discover more at beiabeauty.com

What does it take to compete against retail giants when you're a small brand with a massive mission? Sarah Leinberger, Head of Marketing at Yoobi, the school supply brand that donates one item to a child in need for every product sold, pulls back the curtain on how her lean team punches above its weight. From blockbuster licensing deals with Harry Potter, Barbie, and Star Wars, to using AI to move from insight to idea faster than the competition, Sarah shares the systems, strategies, and leadership philosophy driving one of retail's most purpose-driven brands forward. This one will leave you thinking differently about what a small but mighty team can really do.About Sarah Leinberger: Sarah Leinberger is a marketing leader known for her positivity, energy, and ability to turn vision into action. With a uniquely diverse background spanning brand marketing, merchandising, communications, and large-scale transformation at General Mills and Target, she brings a rare blend of creativity, purpose, and commercial impact to everything she builds. As Head of Marketing at Yoobi, she's strengthening the brand's foundations, driving cultural relevance, and keeping the brand's powerful give-back mission at the center of it all, while fostering insight-led innovation and building stronger retail and licensing partnerships. At the heart of her leadership is a deep commitment to building teams where people feel empowered, supported, and inspired to do their best work.About Yoobi: Yoobi is a bright, colorful, and joyful school supplies and stationery brand built on a buy one, give one model that supports classrooms in need across the United States.Discover more at yoobi.comThis episode has been brought to you by POSSIBLEPOSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action.April 27–29, 2026Fontainebleau & Eden Roc | Miami BeachGet 30% off your POSSIBLE ticketsUse Code: MARP000054XUFRegister here: https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF

Episode 95: No Hype, Just Results with Oleg KorenfeldOleg Kornfeld (CTO at CMI Media Group) cuts through AI hype in healthcare marketing where treatments meet strict regulations. He reveals how their "Dandelion AI" bot slashed campaign setup time in half with zero errors in three years, why you should automate before touching generative AI, and how normalized data drives 41% performance lifts. Plus: why AI isn't magic, agentic execution is just rebranded digital twins, and CTV is healthcare's next frontier. This will change how you think about AI and healthcare marketing.About Oleg Korenfeld: Oleg brings 20+ years in marketing data and tech, driving transformational innovation. He will continue disruptive media innovation and implement global tech best practices.About CMI Media Group: CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. Discover more at cmimediagroup.comThis episode has been brought to you by POSSIBLEPOSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action.April 27–29, 2026Fontainebleau & Eden Roc | Miami BeachGet 30% off your POSSIBLE ticketsUse Code: MARP000054XUFRegister here: https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF

Zander Brumbaugh, CEO of Gamebeast, went from making Roblox games at 12 to building a data platform serving bedroom developers, Netflix, and the US Pentagon. He breaks down the RTrack acquisition that unlocked intelligence no one else had, why their real-time feedback loop crushes competitors, and how AI agents will soon act like product managers inside dashboards. Plus: why everyone is a gamer now and why the same tech optimizing indie games is running DOD war simulations. Gaming just became the most misunderstood business opportunity. This proves it.About Zander Brumbaugh: Zander Brumbaugh is the founder and CEO of Gamebeast, a live-ops and data insights platform for the user-generated content space. He has been a creator on "Roblox" since 2014. Zander’s titles have accumulated more than 500 million play sessions and earned millions in revenue. He enrolled at the University of Washington at just 17 years old and eventually taught an accredited course titled CSE 390G: Coding in Video Game Development, focusing on using the "Roblox" engine to create games. He also authored a book called "Coding Roblox Games Made Easy" at 18 years old, which was the #1 game programming book on Amazon at the time. Zander was named to Forbes 30 Under 30 List in 2025.About Gamebeast: Gamebeast specializes in providing real-time analytics and tools for user engagement, allowing developers to make data-driven decisions to enhance their games. From the Gamebeast dashboard, developers can automatically detect player pain points and make live updates to their experience. By making adjustments that are seamless to their users, the experience is optimized for engagement - creating a boost in developer revenue.Discover more at gamebeast.ggThis episode has been brought to you by POSSIBLEPOSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action.April 27–29, 2026Fontainebleau & Eden Roc | Miami BeachGet 30% off your POSSIBLE ticketsUse Code: MARP000054XUFRegister here: https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. The incredible Shelley Zalis (CEO of The Female Quotient) launched the Girls’ Lounge in a Four Seasons bedroom with 50 women and turned it into a 7.5-million-member global movement. She reveals why she refused $250K in funding to keep the name at Davos, how she rewrote workplace rules by leaving at 5 p.m. without apology while raising three kids, and why empathy and compassion are the most critical leadership skills today. Plus: the moment she ripped her hair out of a ponytail in front of a legend in a purple leather suit and stopped apologizing for being a woman. If you've ever waited for permission to be yourself, this will light a fire.About Shelley Zalis: Shelley Zalis, CEO and Founder, of The Female Quotient (The FQ), and widely known as the “Chief Troublemaker”, is a trailblazing entrepreneur and global advocate for creating workplaces that work for everyone. She is redefining leadership and driving change across industries. Under Zalis’s leadership, The FQ has grown into a leading media and events company with the largest global community of women in business, connecting over 7 million professionals across 30 industries in more than 100 countries. The organization produces premium events, editorial, and social content that connect top brands with influential leaders worldwide. Renowned for The FQ LoungeTM, immersive spaces at industry conferences and cultural events, including the World Economic Forum in Davos, Cannes Lions, CES, and the Super Bowl, Zalis has created platforms where leaders convene to share ideas, spark action, and foster workplaces where everyone has the opportunity to succeed. Previously, Zalis transformed the market research sector by founding Online Testing Exchange (OTX), which she later sold to Ipsos. She also co-created #SeeHer, an initiative promoting accurate portrayals of women and girls in media. A sought-after thought leader, Zalis is a LinkedIn Top 20 Most Influential Voice and a contributor to TIME, Forbes, and IMD. Her accolades include the Matrix Award, Industry Legend Award, Mosaic Award, EY Entrepreneur of the Year, and a spot on the Global Leaders 50 List. In 2024, The Female Quotient was named one of Fast Company’s Brands That Matter. Through bold leadership and innovative action, Zalis is creating a new blueprint for workplace transformation.About The Female Quotient: The Female Quotient (The FQ) is a leading experience, media and advisory company and home to the largest global community of women in business, connecting more than 7 million professionals across 30 industries. Dedicated to redefining leadership and driving visibility for women, The FQ produces premium events and social-first content that unite top brands with influential leaders worldwide. Known for its signature FQ Lounge™, immersive spaces at major conferences and cultural events, The FQ creates experiences online and in-person that help women succeed at work and in life. Through bold conversations, dynamic content and thought-leadership, The FQ is inspiring a future of work that works for everyone. Discover more at thefemalequotient.com This episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Episode 92: Inside the Black Box with Shi ShiPart of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Shi Shi, Head of Data Science & ML at Equativ, debunks the myth that AI manipulates consumers; it's actually filtering out irrelevant ads. She breaks down data science vs. machine learning, explains why AI doesn’t have to be a black box, and highlights a startling stat: by 2028, 12% of U.S. energy may power AI. She also discusses fixing ad redundancy, her leap from corporate to startup life, and why owning your expertise matters, especially in unequal environments.About Shi Shi: Shi Shi is the Head of Data Science & Machine Learning Engineering at Equativ, where she leads the development and application of advanced data science and AI-driven solutions that power smarter, more inclusive programmatic advertising. With a background in statistics, data science, and leadership, she champions culturally intelligent, privacy-first AI—bringing human context and ethical insight to the forefront of machine learning systems.This episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Rhonda Hiatt (Global CEO of M+C Saatchi Consulting) reveals why chasing trends is killing brands and how "Cultural Power" wins instead. She breaks down how to spot fads versus real cultural shifts, why not every brand needs a social purpose, and how to authentically connect with invisible demographics like the powerful 50+ female audience using the Cultural Power Index. Stop chasing trends that backfire—this is your framework for staying relevant without abandoning your core identity.About Rhonda Hiatt: Rhonda Hiatt is an executive leader with 20+ years of global consulting experience. As the Global CEO of M+C Saatchi Consulting, Rhonda leads the strategic direction, operational management and client partnerships that drive commercial impact. Rhonda has a deep expertise that continues to grow the network’s brand experience, retail innovation officer, especially delivering growth strategies for clients including McDonald’s, Applebee’s, Toyota, Lexus, Nike, Fruit of the Loom, Ashley Furniture, Google, and more. Prior to M+C Saatchi, Rhonda was Executive Director, Brand Strategy; Analytics at Interbrand, where she focused on retail and CPG clients. Rhonda has been recognized in Design Retail’s 40 Under 40 for her contributions to the retail industry and has been honored as one of Consulting Magazine’s Top Consultants for Excellence in Client Services. She is a member of Chief, a private network focused on connecting and supporting women executive leaders. Rhonda is also a member of PTTOW!, an invite-only community for today’s most creative and inspiring CEOs, CMOs, and icons from 70 major industries, which are shaping our culture.About M+C Saatchi Consulting: M+C Saatchi Group is a global creative solutions company and the world’s largest independent creative network, across 6 regions and 23 countries. We are creators and curators of Cultural Power. Cultural Power is the advantage we create for our clients, helping them harness cultural forces to fuel desire, drive demand and deliver brand growth. At M+C Saatchi Consulting, we don’t just react to change—we create it. Our Experience, Technology; Consulting experts partner with brands to navigate complexity, harness data, and build meaningful connections that drive business growth. Through audience intelligence, cutting-edge customer experiences, and bold strategic innovation, we turn insight into impact and brands into cultural forces.Discover more at mcsaatchiconsulting.comThis episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. In this episode, Stefanie Beach sits down with Jessica Silva, COO of the Americas at Screenverse, to explore how programmatic digital out-of-home advertising is evolving far beyond the billboard. Jess breaks down how Screenverse is scaling to over 100,000 screens, solving market fragmentation, and balancing automation with human touch, all while sharing the bold career pivot and personal power moves that got her to the top.About Jessica Silva: Jess is the Chief Operating Officer of the Americas at Screenverse, one of the largest programmatic digital out-of-home networks in the U.S., where she leads go-to-market strategy, commercial operations, and national growth. A seasoned programmatic advertising executive, Jess has spent her career building and scaling high-growth revenue organizations across adtech and digital media. Prior to Screenverse, she served as CMO at Rebel Interactive Group and co-founded Throne Technologies, a programmatic media agency. A champion of underrepresented media channels and the people who power them, Jess believes the next era of advertising will be defined by real-world attention and the teams bold enough to build it.About Screenverse: Screenverse is the largest programmatic digital out-of-home network in the United States, powering omnichannel digital campaigns across more than 150,000 screens in all 210 DMAs. From retail and residential to office, outdoor, and urban environments, Screenverse helps advertisers reach audiences in the moments that matter—driving awareness, action, and measurable real-world results.Discover more at screenversemedia.comThis episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Bronx-born powerhouse Gina Cavallo (CRO, Americas at xpln.ai) went from five years on the agency side at GroupM and Publicis to building and selling Audigent to Experian in 2024… and she's not slowing down. She reveals her buyer-first mentality that changed everything: innovation isn't about relationships, it's about walking in with three undeniable reasons why your product is different, and why she refuses to sell anything she's not genuinely passionate about because "if I don't think it's cool, no one's going to buy it." Now she's bringing European AI innovation to the US and building a team of badasses who work hard, collaborate fiercely, and bring the kind of culture where people actually want to show up every day.About Gina Cavallo: Experienced sales leader with a demonstrated history of driving revenue across media and martech companies; setting and delivering on sales strategies across both Tier 1 & 2 media agencies as well as top direct brands. She has built and managed regional and national teams and worked across global teams and business in North America, EMEA and APAC. Beyond her foundation within digital media agencies; she has had the opportunity to work across several diverse products throughout her career honing knowledge and expertise across performance marketing, big data onboarding and applications, mobile marketing, advanced tv targeting and measurement, shopper marketing, advanced attention measurement, and business insights and analytics. Her strongest skill sets are within team building, driving new and incremental revenue, thinking creatively to look for new business development opportunities and partnerships and establishing and maintaining long standing relationships with top C level and executive brand and agency clients throughout several verticals and across all holding companies.About xpln.ai: xpln.ai is a global attention intelligence platform that helps advertisers measure, understand, and optimize how attention drives outcomes across YouTube, Social, CTV, and the Open Web. Combining large-scale eye-tracking, contextual signals, predictive models, and deep creative analysis, xpln.ai provides transparent, research-grade measurement across markets and media environments. Founded in Paris and now headquartered in New York for U.S. operations, xpln.ai partners with leading brands, publishers, and agencies worldwide to elevate media effectiveness and drive smarter investment decisions.Discover more at xpln.aiThis episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.Website: https://www.equativ.com/LinkedIn: https://www.linkedin.com/company/equativ/Instagram: https://www.instagram.com/equativ__/YouTube: https://www.youtube.com/@equativ

Christian Muche built DMEXCO into a 50,000-person powerhouse, then launched POSSIBLE from a New Zealand quarantine facility during COVID and sold it for $40 million three years later. He reveals why he refuses to chase attendance numbers, how he's building "the Davos of marketing" through radical curation, and why geographic distance gives him the clarity that keeps POSSIBLE from becoming just another forgettable conference. A masterclass in making the impossible happen while maintaining trust at scale.About Christian Muche: Christian Muche is a globally recognized business strategist, visionary, and connector operating at the intersection of marketing, technology, media, and experience-driven innovation. With a proven track record leading global initiatives for brands like AOL, Yahoo, and FIFA, Christian has built a career turning bold ideas into transformative platforms that shape industries and inspire global audiences. As Co-Founder of DMEXCO, he reimagined and redefined the global conference and trade show landscape — creating a high-impact fusion of business, thought leadership, and technology. Under his leadership, DMEXCO evolved into a powerhouse of innovation and one of the world´s most profitable and influential event platforms in the industry. In 2019, he pushed boundaries again with D:PULSE, a forward-thinking, boutique-style global conference brand merging culture, creativity, and innovation. Today, as Global President and Co-Founder of POSSIBLE, Christian continues to redefine the future of business events — creating a platform where marketing, technology, and culture converge to explore what’s next. Under his leadership, POSSIBLE has become the fast-rising global force for the industry’s most influential leaders and brands, embodying his lifelong mission: to make the future of marketing truly POSSIBLE.Discover more at possibleevent.com

Recorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years. She breaks down how this shift is saving smaller ad tech companies from cloud cost death, why Mozilla's exclusive bet on Index is huge for privacy, and how live streaming is literally breaking programmatic infrastructure. If you thought you understood the bid stream, prepare to learn something new.About Lori Goode: Lori Goode is the Chief Marketing Officer at Index Exchange, where she leads global marketing and Learning & Development, driving brand visibility, positioning, and go-to-market strategies that support product adoption and business growth. She also serves as executive lead for the company’s sustainability and diversity, equity, inclusion, and belonging (DEI&B) initiatives. With more than 20 years in digital advertising, Lori has held senior leadership roles at Amazon Ads, Meta (formerly Facebook), and Microsoft. At Amazon Ads, she built and scaled the global marketing and training organization, launched the company’s first owned advertising conference, and led a major brand relaunch. Beyond Index, Lori is an active industry leader, serving on the Leadership Group for Ad Net Zero, the board of BRIDGE, and the Executive Achievements Committee for She Runs It. She is also a member of Chief, a network for senior women executives. Her contributions have been recognized with honors including She Runs It Working Mother of the Year (2024), CMO to Watch by CMO Alliance (2024), and Talent Champion from the ANA Educational Foundation (2025).About Index Exchange: Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We’re a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world’s largest brands to ensure a quality experience for consumers.Discover more at indexexchange.com

Recorded live from CES 2026 in Las Vegas! Keith Weisberg, who built multibillion-dollar products at Google, Amazon, and Apple, reveals why everything is a commerce network now and how brands are leaving millions on the table by not monetizing their first-party data. He exposes the hidden technical debt killing most commerce media launches, shares why Disney refuses to touch its theme park goldmine for ads, and drops the truth about optimal ad frequency that contradicts decades of industry dogma. If you're sitting on customer data but don't know how to turn it into serious revenue, this is your blueprint.About Keith Weisberg: Keith Weisberg is a Partner at 3C Ventures, where he leads the firm’s Product and Technology practice. 3C Ventures accelerates clients' growth through consulting, convening, and co-investing—helping leaders in media, marketing, and technology achieve transformative results through actionable execution and strategic investment. Before joining 3C Ventures, Keith founded his own advisory practice following his tenure as a Product Manager at Apple, where he built privacy-first advertising products. An accredited angel investor, he advises entrepreneurs, small businesses, and NGOs on developing data-driven growth strategies. Earlier in his career, he held roles at Amazon Advertising and spent nearly a decade at Google across Search, YouTube, and DoubleClick. A graduate of Indiana University Bloomington, Keith is passionate about leveraging technology and marketing to create positive change. Outside of work, he’s balancing alpine skiing, kiteboarding, and other health-focused activities.About 3C Ventures: Launched in 2024, 3C Ventures (3CV) is a strategic advisory firm that accelerates growth for today’s most ambitious brands, platforms, publishers, and technology innovators. Through its three core pillars - Consult, Convene, and Co-Invest - 3CV partners with leaders to shape decisions, activate solutions, and deliver measurable results. Founded by industry visionary and Advertising Hall of Fame inductee Michael E. Kassan, 3CV is a collective of experienced operators and trusted advisors with deep roots across media, marketing, entertainment, technology, and sports, bringing forward-looking perspective shaped by real-world experience. The work is bespoke by design, built around each partner’s specific goals, constraints, and opportunities. 3CV goes beyond frameworks and recommendations to deliver practical insight, implement partnerships, and advance execution - helping clients perform while they transform in an increasingly complex landscape.Discover more at 3cventures.com

Recorded live from CES 2026 in Las Vegas! Sean Eiseman from Romify reveals how they're killing the "black hole" of event leads by capturing and syncing conversations to your CRM in real-time—turning forgotten business cards and cold leads into instant pipeline. He shares how clients now route qualified leads from booth to sales rep in minutes, transforming trade shows from analog chaos into measurable revenue. If you've ever left an event with zero follow-through, this is the future of B2B networking.About Sean Eiseman: Sean Eiseman is the VP of Sales at Romify, leading sales strategy and growth for nearly two years. With more than 20 years of experience in SaaS, HR technology, and adtech, he brings a proven track record of scaling businesses and driving new go-to-market initiatives.About Romify: Romify is a B2B event lead management revenue engine that transforms conversations into immediate pipeline. We empower marketing and sales teams to effortlessly capture, enrich, and qualify leads from any type of in-person event. Our AI-powered mobile solution offers instant data capture of badges, handwritten contacts, and business cards, followed by automatic data enrichment, and smart automation through customizable flows. This eliminates manual data entry and delayed follow-ups, enabling real-time ROMI and seamless CRM integration. Romify provides marketing leaders with full command over their event leads, driving efficiency and maximizing marketing investment.Discover more at romify.io

What if everything you know about building marketing teams is wrong? Mark Donnigan tells Stefanie how he has cracked the code on how tiny, agile teams crush massive departments. He's proven it by building $500M+ in enterprise value and helping companies achieve 5x revenue with just three marketers. He reveals the exact playbook for combining AI, flexible talent, and ruthless execution speed to finally make marketing drive real revenue instead of just burning budget.About Mark Donnigan: Mark Donnigan is a Virtual CMO and startup go-to-market strategist who’s led early and growth-stage tech companies to over $500 million in combined revenue and enterprise value. He works shoulder-to-shoulder with founders to build the engine that gets their breakthrough innovations to market. His frameworks — including the Lean Content Engine, ELEVATE high standards method, and the Marketing Pod™ model — help companies drive results without bloated teams or wasted budget. As the host of Marketing Execution Podcast, Mark shares playbooks for B2B marketers and tech founders navigating today’s noisy, budget-constrained markets. He champions provocative ideas like “small teams beat big teams” and “AI-first marketing outperforms experience.” Mark doesn’t just talk marketing theory — he builds high-performing pods that operate like in-house growth teams. Mark is the operator and voice you want in the room if you’re ready to ditch fluff for traction and make marketing accountable to the revenue line.Discover more at growthstage.marketing/

Machine learning is dead. Deep learning is here. Jaysen Gillespie from RTB House reveals how AI models that think like the human brain predict real user intent; not just who clicks ads, but who buys without seeing them. That's the secret to true incrementality. He explains how IntentGPT solves contextual advertising problems and why Google's GA4 move accidentally sparked an incrementality testing boom. The future isn't just programmatic. It's intelligence across every channel.About Jaysen Gillespie: Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of Global Head of Analytics and Product Marketing at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn’t just interesting—it’s essential.About RTB House: RTB House is an independent company with global reach that provides automated performance solutions powered by Deep Learning engines to brands and agencies worldwide. Its solutions, covering incrementality, measurement, first-party data signals, creative and beyond, can be applied to every stage of the funnel, and are employed in over 3,000 active campaigns across the world.Discover more at rtbhouse.com

The old playbook for buying sports is dead. Ben Goodfriend from FanServe reveals how streaming has transformed live sports advertising—from one-click purchasing mid-touchdown to the end of those "same ad five times" nightmares. The biggest opportunity? While 60% of sports viewership happens on streaming, only 40% of ad dollars have followed. This massive gap is about to close, and you don't need a million-dollar budget to get in the game.About Ben Goodfriend: Ben Goodfriend leads demand partnerships at FanServ, the premium private marketplace for live sports. He began his career in the venerated William Morris Endeavor Agent Trainee program, and pivoted to the technology side of media and entertainment at Amagi. He is a die-hard Packers fan (and proud shareholder) who believes that sports are an invaluable platform to find common ground, passion, and joy. About Fanserv: FanServ is redefining how live sports are monetized through its proprietary ad-tech platform. Purpose-built for the complexities of live events, FanServ organizes and manages inventory across channels, creating direct connections, enabling programmatic precision, and providing actionable, real-time analytics. FanServ’s platform gives rightsholders and advertisers the tools to target audiences, optimize campaigns, and unlock new revenue opportunities. As the trusted partner of teams and leagues, FanServ delivers seamless, scalable monetization built to maximize the value of live sports across CTV, digital, and streaming platforms.Discover more at fanserv.com

Elina Panteleyeva went from laid-off tech manager to $2M pet brand founder in under two years—no investors, no experience. She built Dood Woof by creating community first, using ChatGPT to solve doodle owners' biggest problem (matting), and documenting her entire journey to build trust before launch. Her "do the unscalable" approach of DMing customers and pre-launch testing helped her hit #1 on Amazon with every product release.About Elina Panteleyeva: Elina Panteleyeva is the founder of Dood Woof, a premium pet care brand that reached a $2 million run rate in under two years. After being laid off from a tech AI startup in 2023, she pivoted from corporate project manager to entrepreneur, building a community of over 50,000 doodle owners and achieving #1 new release on Amazon with every product launch—all without outside investors. Elina specializes in audience-first product development and has built a reputation for creating all-natural, human-grade grooming solutions specifically designed for doodles. She now helps aspiring entrepreneurs build profitable e-commerce brands through her platform, ElinaTalksBrand.com.About Dood Woof: Dood Woof is quickly becoming the go-to brand for all Doodle owners. The first product, Doodle Detangler Spray, is made from hypoallergenic, all-natural ingredients and specifically designed to detangle Doodle hair. Follow on Instagram: @doodwoofcoDiscover more at doodwoof.com

Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it takes to scale a high-touch beauty brand.About Priti Ohri: Priti Ohri is the Co-founder & CEO of Advertible, the native-as-a-service platform reinventing high-quality ad rendering at scale. Under her leadership, Advertible was named the 2025 AdExchanger Awards “Best Industry Startup,” punctuating two decades of operator-side experience across media, adtech, and luxury retail. A champion of inclusion, she co-founded DesiUs and has been recognized among AdExchanger’s Top Women in Media & Ad Tech and Campaign US’s 40 Over 40. She holds an International MBA from SDA Bocconi and lives in New York.About Advertible: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM. Discover more at advertibleinc.com

Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it takes to scale a high-touch beauty brand.About Simona Gaudio: Simona Gaudio is the Chief Marketing Officer at Glamsquad, where she is dedicated to redefining the beauty experience through innovative marketing strategies. With over 20 years of experience in the beauty, luxury and fashion industries, she skillfully blends creativity, data and technology to drive results and foster lasting customer connections. Before joining Glamsquad, Simona held fractional CMO roles as well as senior roles at advertising and experiential agencies in NYC and Boston, collaborating with notable brands within the P&G and Coty portfolios, as well as Playtex, St. John Knits, Seiko, AFROPUNK, Fekkai, La Prairie, Shiseido,  adidas, Target and Shopify to name a few. Her expertise spans brand and digital marketing as well as customer experience, driving impactful campaigns and activations that elevate brand visibility and cultivate genuine consumer loyalty. About Glamsquad: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM. Discover more at glamsquad.com

Live from Advertising Week NY 2025! Brian O'Kelley, Co-Founder & CEO of Scope3, explains how AI agents are about to transform media buying with a simpler approach that cuts carbon emissions by 99%. Instead of auctioning every ad thousands of times in real-time, the new system lets advertisers buy audiences and outcomes directly—making it easier for everyone while using dramatically less energy. Within two years, "programmatic" will sound as outdated as dial-up internet, and publishers will finally have the power to showcase their real value again.About Brian O’Kelley: Brian O’Kelley is CEO and co-founder of Scope3, the platform powering safe, sustainable growth in media and advertising. A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo.About Scope3: Scope3 makes media more effective, driving safe and sustainable growth. Our trusted activation and measurement products open up new growth opportunities through better media quality, eliminated waste, improved brand safety and sustainability. Hundreds of the world's top brands and agencies partner with us to maximize the impact of their digital media investments. Scope3 boasts a global team distributed across North America, Europe, and APAC.Discover more at scope3.com

If you’re looking to brighten up your day, look no further than this fun little episode where host Stefanie Beach interviews her twin nieces, Summer and Charlotte. The girls adorably asked for their own turn in the spotlight after watching Stefanie record another podcast! The charismatic seven-year-olds dish about twin life—matching outfits, constant fighting, being best friends (maybe), and facing second grade in separate classrooms—all while vacationing at a beach house. The heartwarming conversation wraps up with an impromptu dance party that captures the pure joy only kids can bring to a podcast.About Summer: Just like her name, she shines brightest by the ocean. She loves riding bikes with her friends and is a little shy at first, but once she warms up, she’s bursting with energy, spunk, and a big imagination. Summer is an inquisitive soul who asks all the best questions, flips her way through gymnastics, and has the kind of wisdom that makes you forget she’s 7. An old soul with a playful spark, Summer makes every day feel a little sunnier. About Charlotte: A 7-year-old firecracker who keeps everyone on their toes! She’s funny, outgoing, and never misses a chance to sing or break into a dance routine (whether there’s music playing or not). When she’s not competing in gymnastics or racing across the pool with her town swim team, she’s busy turning everything into a competition—because in her world, even brushing your teeth can be a sport. Confident, full of energy, and always ready for the spotlight, Charlotte is the life of the party wherever she goes!

Creator & Influencer Personality, Beth Bice, said "I do" to a stranger on TV, but the real journey began after the cameras stopped rolling. Join us as she reveals the unedited truth about love, loss, and learning to own your story when the whole world is watching. Now using her platform to lift up other women, she's turning one of reality TV's biggest experiments into real-world impact.About Beth Bice: Elizabeth “Beth” Bice is a reality TV personality and former account executive from Charlotte, North Carolina.  She first gained public attention in 2019 when she joined Married at First Sight (Season 9). Known for her adventurous spirit, ambition, and candid nature, Beth shares her journey hoping to inspire women like herself to not let the negative moments define them, but inspire them to self-discover and become their best versions. Since her time on the show, Beth has remained involved in social media, where she shares insights into her life, personal journey, and fitness pursuits (running her 5th marathon in the 2025 NYC marathon with the Alzheimer’s Association Team).Discover more at @justbeth____ on Instagram

Host Stefanie Beach chats with Leah Steinhardt about POSSIBLE, the buzzy marketing conference that's doubling in size for 2026. Leah reveals how they're expanding to take over two Miami hotels - the original Fontainebleau plus the entire Eden Roc next door - while keeping the intimate feel that makes everyone want to network. Get the inside scoop on what it takes to pull off one of the industry's hottest events, from year-round planning to managing growth from 3,600 to 5,400 attendees.About Leah Steinhardt: Leah Steinhardt is a seasoned marketing and sales executive with over 20 years of experience driving growth, engagement, and revenue for leading brands. Currently, Leah is the VP of Marketing for POSSIBLE, the event that brings together the entire marketing ecosystem. Her career in events started in 2005 when she led Konami Gaming’s marketing department. Since then, she moved over from the brand side to working with a leading event organizer Clarion Events where she worked in a diverse range of verticals from contemporary art, energy, gaming and marketing. Leah is passionate about fostering strategic partnerships that generate long-term value and elevate brands in highly competitive markets.About POSSIBLE: The most impactful marketing event for the Industry, POSSIBLE brings together marketers at every level—from rising stars to C-suite leaders—for three full days of learning, networking, and inspiration. Set across a dynamic dual-campus experience at the iconic Fontainebleau and Eden Roc, the event features interactive sessions, curated meetups, and immersive environments designed to spark big ideas, foster meaningful connections, and shape the future of marketing.Discover more at possibleevent.com

Tom Schwab, the mastermind behind Interview Valet, reveals why chasing podcast download numbers is a total rookie mistake and shares his game-changing strategies for turning listeners into actual paying clients. Discover how his clients have hit bestseller lists and transformed their entire businesses through strategic podcast guesting, not random interview marathons. Get ready to learn the 83-day rule, the power of targeting the right audiences with fresh content, and why quality beats quantity every single time in podcast marketing!About Tom Schwab: Tom Schwab is a leading authority on leveraging podcast guest appearances and AI-powered strategies to drive business growth. As the Founder of Interview Valet, the premier podcast guest marketing agency, Tom has worked with over 1,500 clients, including Fortune 500 companies, professional services, and high-level coaches. His innovative approach centers on building meaningful conversations that convert, rather than relying on outdated marketing funnels. An engineer by training, Navy veteran, and former Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, combining analytical precision with creative strategy. He is the author of Podcast Guest Profits: How to Grow Your Business with a Targeted Interview Strategy, often regarded as the bible of podcast marketing. Frequently featured as a keynote speaker, Tom empowers brands to thrive in a world where collaboration and conversational AI tools like ChatGPT redefine how businesses connect with their ideal audience.About Interview Valet: Interview Valet pioneers Podcast Interview Marketing, connecting industry-leading thought leaders, entrepreneurs, coaches, consultants, and non-fiction authors with targeted podcast interviews that reach their ideal clients through a proven marketing system. Unlike standard booking agencies, their comprehensive approach spans from pre-interview preparation through long-term content repurposing, refined over 9 years with data from 1,500+ clients and 75,000+ interviews reaching over 200 million listeners. Their certified guests experience shortened sales cycles, higher engagement, more qualified leads, and increased client lifetime value by joining conversations their prospects are already having with trusted podcast hosts, overcoming obscurity through authentic dialogue rather than trying to break through the noise. They serve speakers, coaches, consultants, brands, real estate professionals, investors, and SaaS companies with their concierge-level service, using a 4-step matching algorithm to personally introduce clients to relevant hosts while providing scalable marketing systems and ongoing coaching to build lasting relationships and measurable results.Discover more at interviewvalet.com/guests

Growth marketing veteran Tye DeGrange spills the tea about why brands are hemorrhaging money by treating influencer, affiliate, and content marketing like they're sworn enemies instead of best friends. He reveals his game-changing "flywheel" strategy that turns these siloed channels into a powerful, trust-driven content machine that actually makes people stop scrolling (because let's face it, we're all tired of obvious ads). Plus, he's launching a secret weapon called a "trust score" tool that uses AI to play matchmaker between brands and creators – because nothing says authentic like a trail running influencer promoting actual trail running shoes instead of random beauty products.About Tye DeGrange: Tye DeGrange is the CEO of Round Barn Labs. Growth expert focused on Paid Marketing + CRO (Conversion Rate Optimization). 19 years of data-driven acquisition and retention marketing experience growing fortune 500 companies and startups in the consumer and enterprise space. EBay Internet Marketing team. Helped startups grow backed by Google Ventures, a16z, Social Capital Partners, Madrona, and KPCB. Led team at Amazon focused on Acquisition Marketing. Drove over $2M in less than one year for StubHub and ModCloth. Active member of the Reforge growth community. Managed marketing budgets of over 20 million per year. Marketing Channels: Paid Social, Paid Search, Affiliate / Influencer, Programmatic Display, Conversion Rate Optimization, Analytics & AttributionAbout Round Barn Labs: RBL is a premium performance marketing agency. Unlock world class Affiliate, Influencer Marketing and distribute trusted influencer publisher and review content via highly efficient paid search and social marketing. Round Barn Labs brings an in-house perspective to digital performance marketing consulting with a growth mindset. We are not a typical agency. We have worked in-house or as a consultant for companies like Amazon, eBay, ModCloth, Oculus, Portal from Facebook, TrueBill, StubHub, Granular, LiveNation and startups backed by: Andreessen Horowitz (a16z), Social Capital Partners, Kleiner Perkins (KPCB), Google Ventures (GV), First Round Capital, and more. Round Barn Labs has helped hundreds of companies from seed stage to IPO improve the performance of the paid digital marketing and better understand growth. We manage marketing channels like Facebook, Instagram, Affiliate/influencers, LinkedIn, Twitter, and Pinterest. Clients looking for growth and efficient customer acquisition have come to us to prioritize channels and A/B tests to hit Customer Acquisition goals. We are one of the few paid marketing teams that can help improve page conversion rates and customer experience with UX, and Conversion Rate Optimization (CRO) with systematic A/B testing.Discover more at roundbarnlabs.com

Amazon expert Carolyn Lowe of ROI Swift reveals how she cut one client's ad spend by 25% while boosting sales—and why a $30 million company was losing money on 40% of their products. Learn the biggest Amazon mistakes costing brands thousands, from ignoring the "first 70 characters" rule to missing backend fields that unlock free traffic. Discover simple strategies for 30% conversion rates and Amazon's hidden $65 billion B2B opportunity.About Carolyn Lowe: Carolyn Lowe is the CEO and Co-Founder of ROI Swift, an Austin-based agency that helps consumer brands with $3M to $50M in annual revenue optimize and scale profitably on the Amazon marketplace. With a deep background in eCommerce and marketing, Carolyn left a successful career at Dell—where she led a $2B division—to help growth-stage brands unlock their potential. ROI Swift has helped over 150 companies generate over $100M in revenue on Amazon. Known for her bold decision-making and data-first mindset, Carolyn led a 2023 strategic pivot that increased agency profitability by focusing exclusively on what they do best—Amazon growth. She’s a licensed pilot, EO member, and the author of Business Growth Do’s and Absolute Don’ts. When she’s not helping brands scale or speaking at major eCommerce events, you’ll find her on the tennis court or traveling with her husband and two children.About ROI Swift: ROI Swift is an amazing digital marketing agency that delivers digital marketing results swiftly. We focus on paid marketing including Paid Social advertising (FB/IF/Snapchat/TikTok), Google and Bing ads, Amazon.com management, Klaviyo email marketing, and eCommerce optimization and best practices.Discover more at roiswift.com

Alex Strickland, Head of SSP Supply Relationships at FreeWheel, shares the inside story of how his team pulled off real-time programmatic advertising for the 2024 Paris Olympics and why he believes premium video is under threat. From transforming legacy TV networks to building FreeWheel's "every day is the Super Bowl" approach, Alex breaks down the challenges facing streaming platforms and why the future depends on balancing cutting-edge technology with good old-fashioned relationships. Plus, find out why his four golden retrievers might be the most engaged TV audience you've ever heard of!About Alex Strickland: Alex leads SSP supply relationships at FreeWheel, where his team oversees revenue, programmatic growth strategy, and adoption of our end-to-end monetization platform. They partner with leading publishers, OEMs, MVPDs, and streamers to modernize how premium video is bought and sold. With over a decade in digital advertising, he’s helped drive the shift from traditional IOs to programmatic guaranteed and biddable buying, and from static linear delivery to dynamic, data-driven streaming. I specialize in platform commercialization, complex deal structuring, and monetization across CTV, live sports, AVOD, and FAST. Relationships are at the core of how he leads, across clients, partners, and teams, driving growth through trust, collaboration, and long-term alignment.About Freewheel: FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work.Discover more at freewheel.com

Daphne Subar returns to The Digital Marketeer with some amazing updates on how her delicious cookie-biscotti hybrids have transformed from a home kitchen passion project into a corporate gifting game-changer that's helping companies actually connect with their people. She spills all the details on her signature touches—think handwritten notes, those adorable pink boxes, and clever subscription services—plus how she's turned gifting from a boring obligation into something genuinely meaningful. You'll love hearing her talk to Stefanie about her community give-back efforts and walk away with tons of inspiration for making your own business relationships more authentic and heartfelt.About Daphne Subar: Daphne Subar is the founder and CEO of Subarzsweets, LLC, a unique online bakery and gifting service. In 2016, after 26 years of practicing law, Daphne decided to follow her passion for baking, launching a business that combines creativity, community, and entrepreneurship. Subarzsweets began with a single flavor and package size and has since grown to offer over 20 varieties in multiple sizes. The business now includes a popular membership program, allowing clients to enjoy regular deliveries. Under Daphne's leadership, Subarzsweets has become a favored choice for corporate and personal gifts, shipping nationwide to all 50 states. Subarzsweets makes gifting intentional and meaningful again and all gifts are accompanied by a handwritten note. Daphne is committed to giving back; she partners with various organizations throughout the year to donate a portion of sales to community causes. During the pandemic, she quickly adapted her business to support local restaurant and salon workers by offering temporary employment for local deliveries. Daphne and her husband live in Studio City, California, where they raised their three daughters. Outside of her business, she enjoys reading, exercising, traveling, and participating in three book clubs. Daphne is a lifelong learner and has shared her journey on numerous podcasts.About Subarzsweets: Subarzsweets is transforming the way people gift—making it simple, meaningful, and unforgettable. At the heart of our offerings is the Subarz, a one-of-a-kind baked treat that blends the crunch of biscotti with the sweetness of a cookie. Available in over 20 flavors—including gluten-free, dairy-free, and nut-free varieties—Subarz are as inclusive as they are delicious. We work with individuals and corporations of all sizes to turn gifting into an intentional act of appreciation. Whether you're recognizing employees, thanking clients, celebrating milestones, or sending a just-because gesture, we handle every thoughtful detail—from beautifully designed packaging to handwritten notes—ensuring your gift makes a lasting impression. What sets Subarzsweets apart is not just our product, but our purpose. We offer customizable gifting solutions, including a flexible subscription program and nationwide delivery, so you can stay top-of-mind with your recipients all year long—without the stress. And as a woman-owned small business, we are deeply committed to giving back. Over the past nine years, we’ve proudly partnered with organizations like Every Day Action, Sharsheret, and The Oscar Litwak Foundation to support causes that matter. At Subarzsweets, we believe gifting shouldn’t be generic—it should be personal, powerful, and rooted in connection.Discover more at subarzsweets.com

Stefanie Beach sits down with GroundTruth’s powerhouse duo — CEO Rosie O'Meara and COO Kate Scappaticci — fresh from Cannes to explore how they're revolutionizing digital advertising. These trailblazing women are proving that “upper funnel” channels like connected TV, digital billboards, and streaming audio can actually drive measurable sales and foot traffic. From AI-powered campaign recommendations to innovations like pause ads and location-triggered direct mail, this episode is packed with insights that’ll make you rethink everything you thought you knew about performance marketing.About Rosie O’Meara:Rosie O’Meara is the Chief Executive Officer of GroundTruth, where she leverages her deep experience in advertising and media to lead the company into its next era of growth. Since joining the company, Rosie has played a critical role in shaping GroundTruth’s market strategy, including leading major initiatives like the acquisition of Addy. Formerly the Chief Revenue Officer, she drove top-line growth and led the company’s sales teams. Rosie is also an active advocate for workplace culture, serving as an executive sponsor of GroundTruth’s DEIB efforts and a leader in mentorship and women’s empowerment initiatives. A 2022 Top Women in Media and AdTech honoree, she’s also a board member of the DPAA and WE.DOOH. Prior to GroundTruth, Rosie held leadership roles at a4Media and Zapp360, and held sales roles at Verve Mobile and ITN Digital.About Kate Scappaticci:Kate Scappaticci is the Chief Operating Officer at GroundTruth, where she oversees business operations and drives sustainable, profitable growth across the organization. She manages partnerships, data strategy, and the Customer Success teams that fuel GroundTruth’s revenue engine. Since joining in 2016, Kate has been a key force in transforming customer-facing operations and launching the company’s global Customer Success function. A founding member of the Women@GroundTruth employee resource group, she is a fierce advocate for culture, collaboration, and elevating women in ad tech. Kate previously led global client services at Medialets, and began her career in account services at a branding and marketing agency. She holds a BS in Business Administration and Entrepreneurship from Boston University and is based in New York.About GroundTruth:Discover more at groundtruth.com

Join host Stefanie Beach for an exclusive conversation recorded live from Cannes, France with Brendan McCarthy, Chief Marketing Officer of Criteo. Brendan reveals how Criteo transformed from a retargeting company into a commerce media powerhouse and unveils their bold new "For the Love of Commerce" vision. Brendan also shares groundbreaking insights on AI's role in revolutionizing shopping and why 76% of shoppers find online shopping lacks "surprise and delight."About Brendan McCarthy: Brendan McCarthy is Chief Marketing Officer at Criteo. He joined the company in 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience. Brendan leads a global team that’s dedicated to supporting revenue growth and fortifying Criteo’s commerce media leadership with breakthrough creative and campaigns. Previously, Brendan was Head of Communications and Product Marketing for Nielsen Global Media, where he spent five years helping to transform the company’s reputation from a legacy television ratings provider to a leading-edge data and technology company. Before Nielsen, he led several high-profile assignments for large corporate and technology clients during his tenure at global public relations agency, Edelman, and supported a range of political and public interest campaigns at marketing agencies in both Washington, D.C. and New York. He earned his bachelor’s degree from the University of Florida and holds a master’s degree in Global Affairs from New York University. A lifelong surfer and advocate for ocean conservation, Brendan also serves as a member of Surfrider Foundation's New York Leadership Council. About Criteo: Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. Discover more at criteo.com

Learn how to turn your CRM from a boring contact list into a lead-generating powerhouse that actually makes you money. Jason Kramer, Founder of Cultivize, shares an incredible story about how one roofing company made an extra $1 million in just four months by sending simple follow-up emails to old leads, plus he reveals the key metrics most businesses never think to track. You'll learn about the magic 24-hour window for calling prospects and discover how to make your CRM work like a crystal ball that tells you exactly when someone's ready to buy.About Jason Kramer and Cultivize: Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses. In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process. Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success.Explore additional resources at cultivize.com and access a complimentary CRM assessment here.

Stefanie Beach chats with Angelina Eng from the IAB as she reveals the shocking truth about digital advertising measurement: we have standards, but they're not solving our problems. Learn why emerging channels like CTV and gaming are still treated as "other" in budgets, and how data quality—not just standardization—is the real key to unlocking cross-channel measurement success.About Angelina Eng: Angelina is Vice President of the Measurement, Addressability & Data Center at the IAB, where she leads the development of industry standards across measurement, addressability, and operations. With a career that began in 1994, she has held executive roles at Morgan Stanley, Merkle, dentsu, and Publicis, supporting over 150 marketers and helping shape foundational digital advertising practices. A recognized industry leader, Angelina was recently named a 2025 Top Women in Media & AdTech Industry Impact Honoree by AdMonsters+AdExchanger. Her prior accolades include the IAB Data Rockstar Award, AdMonsters Power List, and Digital Media Leadership Award. In 2023, she launched Angie’s Career Gazette on LinkedIn—a widely followed resource hub offering job leads, career advice, and industry insights to help peers navigate a challenging job market.About IAB: The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.Discover more at iab.com

Meet the co-founders of Unplugged Collective, Mike Richter and Erica Fieldman, who are transforming how we network by creating face-to-face experiences that foster authentic human connection. Their mission is simple but powerful: help people unplug from digital overwhelm and unlock deeper, more meaningful relationships through inclusive community events. Join host Stefanie Beach to discover how they're making networking accessible to everyone and building a movement around genuine connection.About Unplugged Collective: Unplugged Collective is transforming the way you connect with others by creating unique experiences and building a more inclusive community. We host experiential networking events that bring you together with like-minded people through engaging activities designed to spark genuine relationships. Our mission is to move beyond superficial connections and help you foster real interactions that build lasting communities—whether you're a seasoned veteran or just getting started. Through these unique experiences, you’ll unplug from the ordinary, unlock deeper connections, and unleash endless possibilities. In addition to our events, we're building a networking platform to elevate how you connect—making it easier to find and engage with the right people and build relationships that matter.​​​​Discover more at unpluggedcollective.com

Stefanie Beach sits down with powerhouse entrepreneur Amelia Tran, founder of Asteria Collective, who transformed a devastating layoff into a thriving marketing and events company—landing freelance work the very same day she lost her job. From managing multimillion-dollar budgets for brands like Google and L'Oreal to building a 700+ member marketing community, Amelia reveals how aggressive networking (including 13 emails to land her first mentor!) became the foundation of her success. Packed with actionable advice on entrepreneurship and meaningful networking, this episode is a masterclass in turning setbacks into comebacks.About Amelia Tran: Amelia Tran is an award-winning marketing and events executive, and the Founder & CEO of Asteria Collective — a full-stack marketing & events company powering tech’s most innovative leaders and disruptive brands. She’s produced standout activations at top industry moments like Tech Week, CES, POSSIBLE, and Advertising Week, and helped launch multiple inaugural conferences. As a former agency lead, she managed multi-million dollar budgets for brands like Google, L’Oréal, Bayer, and Shell. At iSpot, she built and led the digital and field marketing teams, relaunched the TV Disrupt event series, and drove outstanding live engagement across multiple Super Bowls. Amelia is also the volunteer force behind Mosaic, a 700+ member community of marketers, and a frequent speaker on marketing, leadership, work/life balance and workplace culture — drawing on her experience as a minority woman in tech. Her work has been featured in Business Insider, Digiday, eMarketer, and Inc., and she’s been honored as a Baruch Changemaker, Ad Club Fellow, and Social Star Award winner. In her spare time, she advises startups, connects communities, and has traveled to every continent but Antarctica.About Asteria Collective: We've been the secret gem behind the success of the tech world’s trailblazers since 2011. As a full-stack marketing and events powerhouse, Asteria Collective helps companies of all sizes—whether emerging startups or established industry leaders—amplify their brand, elevate their teams, and accelerate growth. From innovative marketing strategies and high-impact events to strategic partnerships, team and client management, and business advisory, we deliver results that stand the test of time. Founded by Amelia Tran, an award-winning C-suite strategist and trusted advisor with a proven track record of scaling budgets from thousands to multi-millions across startups, tech giants, and global holding companies, Asteria Collective reflects Amelia’s unwavering commitment to diversity and inclusion. Passionate about uplifting immigrants, minorities, and women, she leverages her platform to create networking opportunities and meaningful projects that drive positive

Stefanie Beach interviews Emmy-winning Susan Kravitz from SeenThis, who reveals how revolutionary streaming technology is transforming digital advertising by delivering instant-loading, high-quality video ads that boost performance while automatically reducing carbon footprints. Discover how this Swedish innovation enables brands to stream full HD video directly into display inventory, achieving more attention than traditional ads without premium costs. From rapid campaign launches to sustainable solutions, learn why clients are calling this breakthrough technology a "no-brainer" for doing more with less.About Susan Kravitz: Susan is a forward-thinking sales executive with a proven track record of strong relationships, innovative approaches to continually deliver revenue. Her diverse background spanning media agency, sales, interactive television, content production and marketing has been an asset, as she understands all parts of a deal. Her skills as a sales leader, an entrepreneur, a cross-screen storyteller, a revenue driver, a team/business builder and an Emmy winner, have all enabled her to move nimbly within this changing landscape. A roll-up your sleeves and get things done ethic is how Susan approaches business. In addition, her ability to work within a company across multiple teams from product to sales and programmatic has allowed the organization to drive overall revenue and respond to market needs. About SeenThis: Our groundbreaking streaming technology speeds up and evolves the digital media landscape to set a new standard for content delivery on the Internet. Maximized Performance. Minimized Emissions. Specializing in digital marketing, ad tech, adaptive streaming, innovative ad formats, creative tech, tech, marketing tech, mar tech, sustainability, and reducing data transfer.Discover more at seenthis.co