Episode 102: E-Commerce Launch Strategies

Pure play DTC, E-Commerce Giant, or Omnichannel Retailer? In this episode, Monique sits down with Andrea Leigh, CEO of Allume Group to discuss E-Commerce as it relates to launching a beauty brand. We discuss customer acquisition costs, retail media networks, and new challenges in digital with rising inflation. Guest Speaker: Andrea Leigh Our web site: www.allumegroup.com Allume Group EIQ (eCommerce Insider Quarterly) Report: https://allumegroup.com/q4-2022-ecommerce-insider-quarterly-eiq-report-now-available-2/ Glossy Annual Report: https://www.glossy.co/beauty/glossy-annual-report-2022-the-state-and-future-of-beauty-brand-distribution/ The Goods by VOX Media: https://www.vox.com/the-goods Jason & Scot Show (podcast): https://retailgeek.com/jason-scot-show/

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Episode 102: E-Commerce Launch Strategies

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