EPISODE · Dec 10, 2020 · 31 MIN
Episode 102 / Ru Roberts / Country Manager / Waze / Waze Celebrity Co-Pilot
from Shiny New Object - a Marketing Podcast
As Country Manager for the UK at Waze, Ru Roberts drives customer engagement with the ever-popular app and looks for ways to use advertising revenue to fuel innovation. It's no wonder that his Shiny New Object is an innovative partnership: the Waze celebrity co-pilot, turning well-known voices into driving guides on Britain's roads.
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Episode 102 / Ru Roberts / Country Manager / Waze / Waze Celebrity Co-Pilot
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