Episode 102: Substance Over Spectacle with Jasmine Presson

LIVE FROM POSSIBLE 2026! Stefanie Beach meets with Jasmine Presson, Chief Strategy Officer, North America at MediaPlus Group to talk about what it takes to drive sustainable growth in today's evolving marketing landscape. The discussion explores the value of independent agency thinking, the intersection of media and creativity, and how brands can unlock stronger business outcomes by combining data-driven insights with innovative storytelling. Jasmine shares her perspective on navigating industry transformation, building meaningful consumer connections, and creating strategies that deliver measurable results while keeping pace with rapidly changing consumer expectations.About Jasmine Presson: Jasmine Presson is Chief Strategy Officer, North America at MediaPlus Group, with more than 20 years of experience in marketing research and advertising strategy. Known as a “marketing matchmaker,” she focuses on building authentic connections between brands and consumers that drive growth. Her career includes work with major brands such as Johnson & Johnson, Anheuser-Busch, PepsiCo, Revlon, Chiquita, and Canon. She also played a key role in building Mediaplus North America and shaping its strategic vision.About MediaPlus Group: MediaPlus Group is part of Serviceplan Group, Europe’s largest independent agency group. The company develops integrated media strategies that blend data, consumer insights, technology, and creativity to help brands grow. With a focus on agility and customized solutions, Mediaplus helps clients strengthen customer relationships, improve marketing performance, and navigate today’s evolving media landscape.Discover more at mediaplusgroup.com