Episode 103 - Are Deeper Voices More Credible?

As we get closer and closer (even though it's a long way away) to the 2016 presidential election, more and more persuasion blunders will be on display.  A recent article shows that politicians who have deeper voices (yes, even women) are perceived as more credible by voters.  Check out the article here. Due to listener feedback, Kurt and Steve realized that they didn't cover the Law of Expectations deeply enough on Episode 101.  On this Episode (103) they return with more ideas on how you can prime your clients expectations to make your selling go more smoothly.