PODCAST · business
Maximize Your Influence
by Kurt Mortensen
Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!
Episodes
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The 3-Second Charisma Rule: How Pauses Boost Your Influence
Charisma Latency: Pause After Price Charisma is the single most powerful multiplier in persuasion because when you have it, people want to be around you, trust you, and buy from you. Ignoring the science of charisma means you have to work twice as hard to get half the results, while charismatic...
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Only 2 Left: When Fake Urgency Backfires
Too many persuasion professionals fall into the trap of letting people walk out the door saying, "I'll think about it," only to act surprised when they never return. Procrastination is human nature, and if you do not create legitimate urgency, the human brain will default to inaction every single...
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Hack Their Brain: How Stories Trigger Trust and Concessions
Master-level persuasion is never about lecturing people or forcing them into a corner with constant logic. If you fail to capture your audience's imagination and transport them into your message, you are silently negotiating against yourself. To persuade at the highest level, you must master...
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AI Out-Persuades Humans 3 to 1: Where AI helps the sale, and where it kills trust
AI Persuasion Secrets: Are you leveraging the future or getting left behind? AI is not just a passing trend or a flashy app. It is the ultimate force multiplier for your Persuasion IQ, allowing you to prepare faster, read human psychology deeper, and scale your influence like never before. At its...
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The Pygmalion Effect - High Expectations, Higher Influence
Let us face it: if you walk into a presentation, sales meeting, or team huddle expecting people to be resistant, skeptical, or disinterested, you have already sabotaged your results. Too many professionals radiate low expectations, and then wonder why their team slacks off or why prospects refuse...
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Affective Realism - Why This Doesn't Feel Right Is Killing Your Deals
Have you ever left a meeting thinking the deal was a lock, then watched it die? Most of us assume the other person saw the same offer we saw. They didn't. People do not experience your presentation as straight fact. They experience it through how their body feels in that moment. Psychologists…
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The Leadership Mistake That Kills Trust Fast – Chad Hymas Interview
Let's face it: every single one of us hits massive brick walls, unexpected setbacks, and crippling obstacles in business and in life. Too many professionals let a single rejection, a lost account, or a tough economic turn drag them straight into what is called the "loser's limp." That is the...
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Dealing With The Heckler/Critic - How To Disarm Difficult People Fast
You could deliver a flawless presentation, have the best product, and be on the verge of closing a massive sale, but if a single hostile critic or difficult person starts heckling you and you handle it poorly, your credibility will vanish in seconds. Too many persuaders get completely derailed by…
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How Dopamine Drives And Cortisol Destroys Persuasion
Let's face it: you can have the best product, the best pricing, and a great reputation, but if you walk into a meeting and trigger the wrong chemical response in your prospect's brain, the gates of influence will slam shut. Persuasion is a strategic dance of brain chemistry. There are two…
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How to Light a Fire in Anyone - Energy Transfer Secrets
How to Light a Fire in Anyone - Energy Transfer Secrets Too many professionals go through their daily lives acting as "energy vampires," silently sucking the life out of everyone they meet and wondering why their emails and phone calls never get returned. True persuasion isn't about memorizing...
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Decision Paralysis - How Options Eliminate Resistance
Have you ever presented the perfect solution to a prospect, only to have them reject it simply because you told them exactly what to do? When someone dictates our actions, our natural human tendency is to reject the demand because we feel forced against our will. People have an innate need for...
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Paint the Picture, Close the Deal – How Metaphors And Similes Influence
Most people try to persuade with facts, features, and logic. That's why their message gets ignored. The top influencers use a different tool that slips past resistance and creates instant understanding. When you master metaphors and similes, you stop sounding like every other persuader and start...
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Make the First Offer - How to Win More Negotiations
In today's competitive world, mastering negotiation isn't optional—it's essential for maximizing your income, closing bigger deals, and advancing your career. Those who understand the psychology of when and why to make the first offer consistently outperform everyone. This single skill separates...
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The Mindfulness Edge - How To Be Fully Present And Transform Your Influence
Your ability to stay fully present and pay attention isn't just nice-to-have — it's your critical tool for building real influence. When you master being in the moment, you catch subtle cues others miss, build deeper trust, and respond with the right response instead of those autopilot reactions....
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Priming The Persuasion Pump - The Invisible Force Behind Every Yes
If you want to dramatically increase your closing rates, shorten sales cycles, and influence people more effectively, you must master one of the most powerful psychological tools available: priming. In a world where attention is short and resistance is high, the ability to shape the mental...
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Shark Tank Secrets to Pitch, Partner, and Scale – Kevin Harrington Interview
If you want to dramatically increase your influence, income, and impact, there's one skill that consistently separates those who achieve massive success from those who stay stuck — and it's not what most people think. It's mentorship— the ability to both seek out the right mentors and become a...
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The IKEA Effect – Increased Loyalty, Higher Prices, And Fewer Objections
In today's loud marketplace, the biggest challenge isn't just getting someone's attention — it's getting them to stay committed long after the initial conversation. Most salespeople and influencers work harder than ever delivering polished solutions, only to watch prospects hesitate, negotiate...
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Too Close for Comfort - Proxemics And Reading Spatial Cues
Proxemics is an overlooked tool in persuasion. When you understand how to use the space between you and another person, you create instant trust, lower resistance, and dramatically increase your ability to influence outcomes. Proxemics is the study of how humans use and perceive personal space...
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Left vs Right: Why Left-Handed Buyers Think Differently
In today's noisy world, the persuaders who consistently win are the ones who understand the subtle differences in how people actually process information. When you tap into these cues instead of using the same script on everyone, you stop guessing and start creating deeper connections that lead…
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Charm vs Charisma - Magnetic Presence That Builds Rapport
Stop Being Invisible – Master Charm & 10X Your Influence Charm and charisma aren't some mystical gifts handed out at birth. Charm is that warm, pleasant way you make every person feel special, valued, and eager to connect with you. Charisma is the magnetic personal power that draws people in,...
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Master Your Persuasion IQ: 25 Expert Sales Triggers That Actually Work
Why do some people rise to the top while others struggle? For over a century, experts have tried to answer that question. It started in 1905 when French psychologist Alfred Binet created the first IQ test. Scientists hoped a high IQ would predict who would succeed in life. But they quickly...
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Risk Reversal - How To Eliminate Doubt And Fear
The Risk Reversal Secret That Ends "I'll Think About It" Forever If you're not using Risk Reversal right now, you're making your prospects carry every ounce of the risk - and that's exactly why they hesitate, ghost you, or hit you with the classic "I'll think about it." Mastering this strategy is...
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The Credit Card Effect: How Payment Psychology Removes Buyer Pain
If you're serious about being a power persuader, you cannot ignore the psychology of how people pay. This one shift in your presentation and how you handle credit versus cash can literally double your average sale size and cut buyer hesitation in half. This consumer mindset is why people happily...
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The Secrets to Influential Virtual Presentations – Captivate Attention and Persuade Through Webinars
THE LAW OF INVOLVEMENT: Keeping Your Audience Engaged Here's the secret weapon most online hosts completely miss: the Law of Involvement. The more you pull someone's five senses into the experience, get their mind and body actively participating, you can set the perfect atmosphere for persuasion....
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The Hidden Psychology Behind Every Impulse Buy - Supermarket Secrets
Supermarket Persuasion Hacks: Triggers You Can Use In Every Day Influence If you're still selling with logic, features, and boring demos, you are leaving money on the table every week. The highest-earning influencers know one universal truth: most buying decisions happen in the subconscious mind...
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Why "Power" Is the Secret Weapon Top Persuaders Use (And You've Been Avoiding)
Ever notice how the world's most influential people use different kinds of power like it's second nature? Is it even okay to talk about power? Good, bad, or somewhere in between? Can we actually tap into power to move an audience? The answer is yes. Every single one of us carries unique forms of...
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Imposter Syndrome – How Your Ego Is Sabotaging Your Persuasion Game.
Feeling Like a Fraud? Unlock the Secret to Turning Imposter Syndrome into Influence! In the world of sales, negotiation, and persuasion, mastering the relationship of imposter syndrome, ego, and influence isn't just helpful—it's essential for breaking through barriers and achieving peak...
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Breaking Through No - Turn Resistance Into Rapid Agreement
Turn "No" Into "Yes" – Unlock the Secrets Persuasion Resistance! So, what exactly is this resistance we're talking about? It's the invisible wall that prospects, teams, or anyone you're trying to influence throws up when your message hits a nerve. Rooted in psychology, it stems from deep-seated...
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Master the Decoy Effect - Turn Indecision into YES
How The Decoy Effect Will Explode Your Influence – Advanced Pricing Strategies If you're not using the Decoy Effect in your arsenal, you're leaving money on the table every day. This psychological tool flips the script on buyer indecision, turning "maybe" into a faster "YES". The Decoy Effect is...
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Amazon Brain Hacks - Master Neuromarketing to Sell More And Persuade Anyone
If you're still marketing the old way — guessing what customers want, hoping they'll buy, and watching your competition pull ahead — you're leaving massive money on the table. In today's hyper-competitive world, the winners don't just sell products… they understand the human brain. Amazon didn't...
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Paul Smith Interview - How to Capture Attention, Build Trust, and Close the Sale With Stories
In today's noisy marketplace, facts and features get ignored — but stories cut through everything. They make your message 22× more memorable than plain data (Stanford Graduate School of Business), boost conversions by up to 30 %, and drive 23 % higher sales (Nielsen). Brands that master...
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Wisdom of the Crowd - How Collective Intelligence Amplifies Your Influence
In today's fast-paced world, harnessing the wisdom of the crowd and using their collective intelligence is more important than ever for making smarter decisions, fostering innovation, and achieving greater influence. By tapping into the combined insights of the right group can outperform solitary...
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Persuasive Room Blueprint - Optimize Setup for Influence
Unlock Visual Influence: Master the Perfect Room for Persuasion! In a world where first impressions seal deals and environments shape minds, creating the Perfect Persuasive Room isn't just smart – it's essential. As Brian Tracy says, success comes from controlling your environment. The Perfect...
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The Blind Spot To Goals - The Science of Success
Goal setting isn't just a feel-good exercise—it's the fuel that propels top performers to 10X their results. Mastering goal setting gives you the edge to influence outcomes, close deals faster, and skyrocket your personal and professional growth. As Brian Tracy teaches, success is no…
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What Spam Teaches Us About Influence And Human Nature
There is a free, billion-dollar persuasion laboratory running 24/7 that most influencers completely ignore - and it's teaching the truth about human nature. Top persuaders don't guess what works; they study what already moves millions of people every day. That laboratory is your spam folder. Once...
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The Hidden Reason Prospects Say "I'll Think About It"
There is one invisible enemy that destroys more sales, negotiations, and influence attempts than any objection, competitor, or recession combined. Top producers don't suffer from it because they've learned to crush it. That enemy is Decision Fatigue—and once you understand and conquer it, you…
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The One Brain Glitch That's Costing You Deals
There is a hidden psychological trap that 99% of salespeople, negotiators, and leaders fall into every single day—and it is silently hurting your closes, your relationships, and your bank account. This one mental error is called the Fundamental Attribution Error (FAE), and once you master it you...
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Rejection Proof - Resistance into Revenue
If you want more YES in your life, there is ONLY ONE SKILL that separates the average from the top 1%, and the frustrated from the fulfilled. That skill? Mastering rejection, crushing resistance, and turning the pain of "NO" into rocket fuel for your success. Champions don't fear rejection – they...
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Street Smarts Decoded - Influence Secrets the Books Don't Teach
Street smarts is the REAL currency—the raw, gut-level intelligence that turns weak negotiators into deal-closers, and average salespeople into legends. This isn't theory. This is survival-level dominance—the kind that reads a room in 3 seconds, flips objections into yeses, and makes people beg to...
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Beat Prospect Procrastination - Close Deals Faster
Let's talk about the silent killer of sales, influence, and motivation: Inaction Inertia. This psychological trap is costing you deals, delaying decisions, and keeping your prospects stuck in neutral. Inaction Inertia happens when someone misses an opportunity and becomes less likely to act on...
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How Poker And Other Games Can Help Us Influence And Negotiate
Poker - Your Secret Weapon to DOMINATE Influence & Negotiation Most people think poker is about luck or counting cards. WRONG. The game of poker is a masterclass in influence—reading people, and understanding human nature. If you can't influence at the table, you're getting crushed in the…
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Cognitive Defusion for Smarter Decisions and Stronger Influence
In today's fast-paced world, your mindset is the ultimate game-changer. It shapes how you respond to challenges, build meaningful connections, and influence others. But what if you could step back from the mental chatter that holds you back? Understanding cognitive defusion—a powerful…
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The Deal Killer: Top Negotiation Mistakes to Avoid
The Biggest Negotiation Mistakes Negotiation skills are essential in both personal and professional life, empowering individuals to resolve conflicts, and secure better deals. Whether closing a business contract, discussing salary raises, or navigating family disputes, effective negotiation leads...
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Influence Up - How To Leverage Your Persuasion Power
Unlock Your Inner Persuasion Superpower: Your Personal Power Effective persuaders recognize and apply various forms of power. However, for many, the term "power" evokes discomfort. Is it an appropriate topic for discussion? Does it carry positive or negative connotations? Can it be exercised...
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Permanent Retention - Primacy vs. Recency Effect
Imagine commanding any room, captivating every listener, and leaving a lasting impression that seals the deal—whether you're pitching a product, leading a team, or inspiring change. In a world where attention spans are shrinking to mere minutes, this show reveals how to make your message stick,...
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Metaphor Mastery: Unlock the Secret Language of Influence
Metaphor Mastery: Unlock the Secret Language of Influence Imagine unlocking a hidden superpower in your everyday conversations—one that turns ordinary words into irresistible forces of persuasion, capable of swaying opinions, closing deals, and inspiring action like never before. Metaphors are...
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Persuade Without Pushing - The Art And Science of Sticky Stories
Persuade Without Pushing: The Art and Science of Storytelling In a world overflowing with information, stories are the key to grabbing attention and holding it. Stories captivate your audience, forge unshakable connections, and influence without ever feeling like a hard sell. Whether you're a...
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How To Close The Closer - Tools for Persuading Persuaders
Ever wondered how to close a hard core closer? Did you know that salespeople are easier to sell then the average person? Enter "How to Close the Closer," the podcast that demystifies the art of persuading the persuaders. Whether you're in B2B sales, pitching services, or just honing your…
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Surroundings Sell - How Ceilings, Plants, Colors, and Temps Influence Your Prospect
Imagine boosting your close rate by 30% just by tweaking your surroundings. What if the real culprit isn't your words—it's the room you're in OR your Zoom background? Introducing "Surroundings Sell," the groundbreaking podcast that reveals how everyday elements like ceiling heights, room...
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How Multitasking Destroys Your Ability To Influence AND Your Productivity
MaximizeYourInfluence.com Discover the Shocking Truth: How Multitasking is Sabotaging Your Influence and Crushing Your Productivity Imagine this: You're juggling emails, a Zoom call, and that "quick" social media scroll—all while convincing yourself you're a productivity powerhouse. But what if I...
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ABOUT THIS SHOW
Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!
HOSTED BY
Kurt Mortensen
CATEGORIES
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Frequently Asked Questions
How many episodes does Maximize Your Influence have?
Maximize Your Influence currently has 619 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Maximize Your Influence about?
Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!
How often does Maximize Your Influence release new episodes?
Maximize Your Influence releases new episodes frequently with a large back catalog of 619 episodes. Check the episode list for recent publication dates.
Where can I listen to Maximize Your Influence?
You can listen to Maximize Your Influence on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Maximize Your Influence?
Maximize Your Influence is created and hosted by Kurt Mortensen.
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