Episode 103: TikTok and brands: What marketers need to know (part one)

Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part one, they discuss the role of TikTok in today’s culture, and what the app’s explosive growth means for brands. What’s fueling the rise? Our experts dive into all of these questions and more, including how brands can get the most from TikTok, what brands are doing well, and misconceptions about the platform. Listen now to find out what brands need to know now, and how they can plan for what's coming next.Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests: Fiona O’Donnell, Senior Director, Leisure and Entertainment, Mintel Reports US.Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.Marisa Fryes, Digital Marketing Analyst, Mintel Comperemedia.