EPISODE · Mar 3, 2016 · 42 MIN
Episode 104: 4 Essential Principles of Trust-Building with Customers with Charles H Green.
from Sales Strategy & Enablement by Revenue.io · host Revenue.io
In this episode, Charles Green, co-author of The Trusted Advisor and author of Trust-based Selling, shares the secrets to developing a trust-based relationship with your buyers that can accelerate your sales. Listen in as we talk about: Why trust is not the same as trustworthiness. And what that means for you. Why you can’t fully build trust with a prospect if you don’t them. Why trust is personal. Buyers are building trust with you, not your company. Why trust is not a number that you can measure. This episode is a must listen for everyone. Any CEO, entrepreneur, sales leader and sales rep should invest the time to listen.
What this episode covers
In this episode, Charles Green, co-author of The Trusted Advisor and author of Trust-based Selling, shares the secrets to developing a trust-based relationship with your buyers that can accelerate your sales. Listen in as we talk about: Why trust is not the same as trustworthiness. And what that means for you. Why you can’t fully build trust with a prospect if you don’t them. Why trust is personal. Buyers are building trust with you, not your company. Why trust is not a number that you can measure. This episode is a must listen for everyone. Any CEO, entrepreneur, sales leader and sales rep should invest the time to listen.
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Episode 104: 4 Essential Principles of Trust-Building with Customers with Charles H Green.
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