Episode 104: SCCMH Podcast 104 - Content Marketing Defined - New Ideas to Create

Jim Edwards and Stew Smith define content marketing / giving examples / some guidelines on good ideas for creation:Defined: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. (CMI)For instance: Content is about your audience - What do they desire / care about?Content marketing is education - not necessarily / specifically about your products / services.Content marketing is consistency.Content marketing is personalized attention - like answering people's email questions / commentsContent marketing is engaging your audience / readers / listeners - Crowd Source tasking for instance.The goal of content marketing is to build an audience that trusts you and learns something from you - then they will likely buy from you.Jim Edwards (http://www.thejimedwardsmethod​) and Check out the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for business ideas and over 20,000 other helpful members. https://www.facebook.com/groups/copywritingandcontenthacks