Episode 105: How brands should respond to the rising cost of living

Host Sam Dover gathers a group of consumer lifestyle, personal finance and economic experts to answer questions about the rising cost of living in the UK. What does the data show about consumer optimism for the future and how their priorities are changing, specifically around entertainment, beauty, sustainability, wellness and ethics? How strong is brand loyalty in such a volatile environment where consumers find themselves trading down for better value? What is the experts' best advice for small players navigating this crisis? Listen now to find out! For additional research, insights and recommendations on how brands should navigate the cost of living crisis, check out our on-demand 2022 British Lifestyles webinar (https://register.gotowebinar.com/register/8947013513475903245?source=Event+page+website).Sign up to access Mintel's free research and subscribe to become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!  Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.Guests: Toby Clark, Director of EMEA Research, Mintel.Richard Shepherd, Category Director, B2B, Social and Economic Research, Mintel Reports UK.Francesca Smith, Consumer Lifestyles Analyst, Mintel Reports UK.