Episode 105 - The Secret Sauce To Success In A Competitive Market

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and John Gumas as they chat about how your small business can stand out and compete with larger businesses in the same space.  John Gumas is a veteran of the branding, advertising, and interactive marketing industry. John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named one of the top branding and interactive marketing firms by the California Business Times. John is recognized as one of the country's foremost authorities on Challenger Brand Marketing®. He is the author of two books, "Marketing Smart" and "Challenger Brand Marketing," which describe how challenger brands can effectively develop marketing strategies to take on their larger competitors. Additionally, John has been an adjunct professor of branding, advertising, and interactive marketing, a sought-after speaker, and a regular columnist for several publications and blogs.