Episode 106: Unlock Hidden Donor Behavior on Your Site

Ever wonder who's hovering over your donation page reading, scrolling, almost giving but never actually clicking that button? What if you could see who they were, how many times they visited, what pages they looked at, and exactly when they're most likely to donate? In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how small nonprofits can now access powerful website intelligence tools like Leadfeeder and Albacross to finally identify anonymous traffic. You’ll learn how to score and track visitor behavior, trigger alerts when someone’s ready to give, and use AI tools like ChatGPT and ConvertKit to send warm, personalized outreach without sounding robotic or salesy. From real-world success stories to easy action steps, you’ll walk away with the tools and confidence to stop guessing and start knowing exactly who’s ready to give and how to reach them at the perfect moment. If you're ready to transform invisible clicks into real donations, this episode is for you.