Episode 109 / Jon Hall / Brand & Product Marketing Director / Whirlpool / Mapping Marketing Activities Across the Shopper Journey

Speaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Through this journey, John has focused on archetypes drawn from psychology to design brand strategy and uses that as a starting point for his Shiny New Object: mapping marketing activities across the shopper journey.