Episode 109 - Stop Marketing From A Textbook And Start Understanding Your Buyers

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Mark Donnigan chat about designing and executing marketing programs and go-to-market strategies for disruptive innovation startup companies. Mark Donnigan builds technology companies as a virtual CMO and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he's worked with. Be prepared to have your marketing beliefs challenged and your business thinking put on tilt.